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"But I definitely see us playing a major role in St. Louis in the years to come. We already provide service to 95 percent of the markets St. Louis travelers visit the most. And we're adding capacity in some of the most important markets."
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"When you serve the humanity and contribute to the society without expectation, you are happy."

"If you have not been served personally by caring hands in your own life, do not be bitter, but instead, ask yourself who you can now serve."

"We can help the next generation, with the stories we write today."

"One of the speaking programs I deliver is entitled, "Service with a Smile . . . How to Create a Sensational Customer Experience." Smiling is at the heart of my teaching because when employees smile while delivering service, it tells the guest/client/customer . . . You matter.You are important.We are glad you are here.We appreciate your business."

"However, if your agenda is truly to serve, your ROI (return on investment) will substantially expand. As we know from the "Law of Reciprocity," what you give is what you get. If you are helping people only to see what you can get out of it, your pie stays small and your opportunities stay limited. However, if you sincerely want to help people succeed, you will not only enjoy more success, but expand your possibilities beyond your expectations. Once you see the benefits from all directions, you will not want it any other way!"

"In order not to fall into isolation we have to be established in the house of God and focus on serving Him."

"I prefer to bring these to the service of story rather than to let them replace narrative."
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"The executive moves we are announcing today will strengthen American for the long-term future and reflect well on the depth of the Company's management team."

"Our planes should be full, which among other things means we have a golden opportunity... to build on the momentum reflected in the financial results we are reporting today."

"That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more."

"We have, unlike many of our competitors, continued to meet our various financial obligations."

"Our Fly Smart philosophy is about investing only on those points of differentiation that pay for themselves, that earn a revenue premium commensurate with what it costs us to provide that product or service."

"These are times of unprecedented challenge and change in the airline industry, and the appointments we are announcing today will put American in an even stronger position to continue the substantial progress that has already been made under the tenets of our Turnaround Plan."

"I think in just about any business the low cost competitor is always going to have an advantage."

"First, we have to lower our costs to levels that are more competitive. This will prevent the lower-cost airlines from pushing us out of the markets we want to serve. We've made great progress on this front, but we need to keep pushing."

"Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But again, those advantages won't mean much if we don't do a great job with the basics of our business."

"However, the economics of our business continued to deteriorate. We barely escaped bankruptcy a year ago, and in the aftermath of that escape we had to make some even tougher decisions."
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