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"For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something."
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"There is an illusion about America, a myth about America to which we are clinging which has nothing to do with the lives we lead and I don't believe that anybody in this country who has really thought about it or really almost anybody who has been brought up against it--and almost all of us have one way or another--this collision between one's image of oneself and what one actually is is always very painful and there are two things you can do about it, you can meet the collision head-on and try and become what you really are or you can retreat and try to remain what you thought you were, which is a fantasy, in which you will certainly perish."

"Your mind is your world. Your heart is your nature. Your soul is your universe. Your life is your creation."

"Would the child you were yesterday admire the person you are today? If not, adjust for desired results."

"I am blind to the very things that make for our own peace."

"When our thoughts are unsettled and our inner world is in a muddle, we may sharpen our wits and try to recognize the invisible edges of our fractured stance. If we seek to figure out, what our life story is all about, we may be able to put the missing pieces in place and identify what is driving us, what we are actually up to and why we are running like mad dogs, sometimes. ['On a doggy day']"

"If you say something and reject any criticism, then your words truly meant to advise yourself."

"I wanted to laugh. Or maybe get mad. Or maybe shrug at how strange everyone was, especially me."

"The truth is that most of us are not our best selves."

"One who cannot dance must not blame the song."

"I have been thinking about the idea of excuses for some time now. They are like menacing demons that creep into our lives without us knowing. They are roadblocks, white lies to ourselves, a reason to set the bar lower, and self-justification for achieving less than our full potential."
Explore more quotes by Steve Jobs


"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"


"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose."


"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."


"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."


"The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts."


"You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out."
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