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Frank Luntz

"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."

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"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."

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Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

Love

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Frank Luntz
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

Truth

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Frank Luntz
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."

Service

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Frank Luntz
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

Explanation

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Frank Luntz
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

Being

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Frank Luntz
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

Business

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Frank Luntz
"Politics is gut; commercials are gut."

Politics

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Frank Luntz
"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."

Evil

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Frank Luntz
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

Business

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Frank Luntz
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."

Truth

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Aberjhani

"That most limited of all specialists, the "well-rounded man"."

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Personal Development

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Aberjhani

"The world system is employment."

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Personal Development

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Aberjhani

"Police officers are poorly paid for a very stressful job that has them in very high powered radio frequency (RF) fields and in a daily environment that may result in them being assaulted, maimed or killed."

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Personal Development

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Aberjhani

"A butler supplies food to nourish your body, but a writer nourishes your mind through writing."

Author Name

Personal Development

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Aberjhani

"I was cranked to a fifth gear, and everything I did, I did on a deadline."

Author Name

Personal Development

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Aberjhani

"Do not be weary to make money."

Author Name

Personal Development

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Aberjhani

"My favourite all-time work of fiction: Lord of the Rings. My favourite all-time nonfiction book: Guns, Germs, and Steel. Ask me again next week, you'll get a different answer."

Author Name

Personal Development

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Aberjhani

"Employers are at their happiest on Mondays. Employees are at their happiest on Fridays."

Author Name

Personal Development

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Aberjhani

"Work was intended not to give a man a reason to live, but rather to give him a means to live."

Author Name

Personal Development

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Aberjhani

"Next to us is not the workman whom we have hired, with whom we love so well to talk, but the workman whose work we are."

Author Name

Personal Development

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