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"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."
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"Eloquence, at its highest pitch, leaves little room for reason or reflection, but addresses itself entirely to the desires and affections, captivating the willing hearers, and subduing their understanding."

"It is absurd to hold that a man should be ashamed of an inability to defend himself with his limbs, but not ashamed of an inability to defend himself with speech and reason; for the use of rational speech is more distinctive of a human being than the use of his limbs."

"Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided."

"You know, to address crowds and make promises does not require very much brains."

"It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions."
Explore more quotes by Aristotle

"For one swallow does not make a summer, nor does one day; and so too one day, or a short time, does not make a man blessed and happy."

"Learning is an ornament in prosperity, a refuge in adversity, and a provision in old age."

"We are not angry with people we fear or respect, as long as we fear or respect them; you cannot be afraid of a person and also at the same time angry with him."

"I count him braver who overcomes his desires than him who conquers his enemies; for the hardest victory is over self."

"Courage is the first of human qualities because it is the quality which guarantees the others."

"We become just by performing just action, temperate by performing temperate actions, brave by performing brave action."
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