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"I think that the failures of Enron and WorldCom and other companies are partially failures of investors to recognize companies that are selling for a thousand times nothing, but chances are they may be worth only that."
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"Not offering this kind of guarantee means that they do not believe in their product enough, and they do not care about if a salesman is over promising or over selling their product."

"Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn."

"Well, this would be nice if it worked out, but I'm not selling the farm."

"Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless."

"Use the same measure for selling that you use for purchasing."
Explore more quotes by Arthur Levitt

"What must occur is a greater recognition by investors of their individual responsibility."

"I think we have got to start thinking about banding together in terms of interested groups."

"Investors should start with a view of skepticism. They should become intellectual investors rather than emotional investors. They should be careful, and they should be skeptical."

"Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you."

"It is incumbent on us to facilitate the development of a market structure that best assures that these changes benefit the U.S. securities markets as a whole."

"Our purpose, as we face these challenges, remains clear - fair and orderly markets that allow for efficient capital formation, while protecting the interests of investors."

"Our markets have not achieved their great successes as a result of government fiat, but rather through efforts of competing interests working to meet the demands of investors and to fulfill the promises posed by advancing technology."

"One way for investors to protect themselves from a rapid change in the price of a stock is to use a limit order rather than a market order."

"Today, the forces of competition, technology, and globalization have converged to spur innovation and to transform the way business is done in the securities industry."
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