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"Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you."
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"Do not postpone your problems, solve them now! Because tomorrow you might be weaker than today and there might arise additional problems! Unsheathe your sword now; forget tomorrow, time is now!"

"The Bermuda Triangle got tired of warm weather. It moved to Alaska. Now Santa Claus is missing."

"If you're not failing every now and again, it's a sign you're not doing anything very innovative."
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"So now what happens is the cameras follow me around and capture exactly what I've been doing since I was a boy. Only now we have a team of, you know, like 73 of us, and it's gone beyond that."
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"You go out with a girl you used to date, she looks so damn good, and then at a certain point you say, Boy, now I remember. I know why I left!"
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"McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales."

"So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher."

"But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them."

"Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you."

"But I tell you, I would really be interested if there was a partner we could take in, that could put them over here on the side, that would allow us full leverage and access down the road."

"And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy."

"But we had a pretty diversified portfolio of businesses around the world and things tended to offset each other. But one or two years ago, we had a lot of things happening at the same time."

"Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely."

"Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business."
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