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"Advertisements may be evaluated scientifically; they cannot be created scientifically."
May,
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"It is up to us to give ourselves recognition. If we wait for it to come from others, we feel resentful when it doesn't, and when it does, we may well reject it."
May,

"To the world you may be one person but to one person you may be the world."

"If Senator Kerry decides to join us for an hour, then we may only use one or two brief clips. And use the bulk of what he has to tell us as part of that program."
May,

"May was young and beautiful, we were legally married, but she was caught in the prison of my skin."

"We reduced the size of our front page code by about 50%, and by using absolute positioning, we are able to display important parts of the page before other parts may have fully loaded yet."
May,
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"The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply."
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