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Mason Cooley

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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"Advertising is legalized lying."

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"Advertising treats all products with the reverence and the seriousness due to sacraments."

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"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."

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"In advertising, not to be different is virtual suicide."

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"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

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"I promised to have no partisan affiliation and no subsidy except advertising."

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"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."

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"The discontented believe that their regrets are about the past."
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"Only the broken-hearted know the truth about love."
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"Travelers never think that they are the foreigners."
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"Creativity makes a leap, then looks to see where it is."
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"Outside books, we avoid colorful characters."
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"Stated clearly enough, an idea may cancel itself out."
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"Art seduces, but does not exploit."
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"Observe decorum, and it will open a path to morality."
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Mason Cooley
"I love you is the inscription on Pandora's box."
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"In love, we worry more about the meaning of silences than the meaning of words."
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