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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"Advertising is the 'wonder' in Wonder Bread."
"Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions."
"In advertising not to be different is virtually suicidal."
"What you say in advertising is more important than how you say it."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"In advertising, not to be different is virtual suicide."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Explore more quotes by Mason Cooley
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