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"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
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"The future is created by those who have a great imagination and the will to make it a reality by their actions."
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Personal Development
"The design of a book is the pattern of a reality controlled and shaped by the mind of a writer."
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Personal Development
"Skill gives you legs to jog, talent gives you legs to run, brilliance gives you legs to sprint, but genius gives you wings to fly."
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Personal Development
"For you to make your creative work creative, you must seek creativity from the creator."
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Personal Development
"Imagination is a glorious wonder."
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Personal Development
"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."
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Personal Development
"Every time a man puts a new idea across he finds ten men who thought of it before he did - but they only thought of it."
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Personal Development
"I want to paint the rest of my days with the best colors."
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Personal Development
"It does not need to be perfect - or technically correct - to be magic."
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Personal Development
"What may be myth in one world may always be fact in some other."
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"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
Design
"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
Vision
"Apple has great marketing, among the best PR and marketing in the world."
Marketing
"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
Creativity
"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
Imagination
"The core value that differentiates Apple is our ability to innovate."
Ability
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