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"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."
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"Race prejudice is not only a shadow over the colored it is a shadow over all of us, and the shadow is darkest over those who feel it least and allow its evil effects to go on."
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Personal Development
"When good befalls a man he calls it Providence, when evil fate."
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Personal Development
"Mistrust the person who finds everything good, and the person who finds everything evil, and mistrust even more the person who is indifferent to everything."
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Personal Development
"When the Devil goeth about like a roaring lion, he goeth about in a shape by which few but savages and hunters are attracted. But, when he is trimmed, smoothed, and varnished, according to the mode: when he is aweary of vice, and aweary of virtue, used up as to brimstone, and used up as to bliss; then, whether he take to the serving out of red tape, or to the kindling of red fire, he is the very Devil."
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Personal Development
"An evil woman sends her husband away and wails her evil fate."
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Personal Development
"Who knew what evil lurked in the hearts of men? A copper, that's who. (...)You saw how close men lived to the beast. You realized that people like Carcer were not mad. They were incredibily sane. They were simply men without a shield. They'd looked at the world and realized that all the rules didn't have to apply to them, not if they didn't want them to. They weren't fooled by all the little stories. They shook hands with the beast."
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Personal Development
"I am one of those who think like Nobel, that humanity will draw more good than evil from new discoveries."
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Personal Development
"Some people are so evil when they enter a house, happiness escapes through the window and unhappiness and fear installed in its place."
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Personal Development
"This is the very womb and bed of enormity."
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Personal Development
"But other vampire stories? Well, no, I really haven't read too many, and I can't say I'm crazy about romantic vampires anyway - to me the vampire is simply an evil monster."
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Personal Development
Explore more quotes by Frank Luntz
"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
Pressure
"If you're a good numbers person, you're a bad language person."
Language
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
Preservation
"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."
Evil
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
Friendship
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
Politics
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
Persuasion
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
Being
"Sound science must be our guide in choosing which problems to tackle and how to approach them."
Science
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
Anger
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