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"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."
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"Fascism is not defined by the number of its victims, but by the way it kills them."
"Who knew what evil lurked in the hearts of men? A copper, that's who. (...)You saw how close men lived to the beast. You realized that people like Carcer were not mad. They were incredibily sane. They were simply men without a shield. They'd looked at the world and realized that all the rules didn't have to apply to them, not if they didn't want them to. They weren't fooled by all the little stories. They shook hands with the beast."
"What we call 'evil' doesn't necessarily deserve any kind of respect or understanding, by any means; it just deserves an acknowledgement of its complexity so we can better understand it - so we can help prevent it."
Explore more quotes by Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
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