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"You're in the business - when you're a writer, producer, director - to get ratings."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
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"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
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Explore more quotes by Norman Lear
"I wanted to just do a one-act play for 26 minutes, with commercials at the beginning and end. For years, I couldn't get my way. They wanted to interrupt three times."
"Maybe they continued to agree with Archie Bunker - as I said earlier, you can't change people's minds, but you can get them to think."
"I stop and look at traffic accidents. I won't hang around, but when I hear something is terrible, as bad as it is, I've gotta look at it."
"We got ratings. It isn't that they won't quarrel with you, or say you're always right. But as long as you stay strong and the ratings are good and you're reasonable - I don't think we fought unreasonably. We basically won that right."
"But it also became the experience, or was the experience, of the writers who were attracted to this kind of humor. They're all men or women who come from the same kind of experience in their own lives."
"That's the heart of it: My shows were not that controversial with the American people. They were controversial with the people who think for the American people."
"But you know, my dad called me the laziest white kid he ever met. When I screamed back at him that he was putting down a race of people to call me lazy, his answer was that's not what he was doing, and that I was also the dumbest white kid he ever met."
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