"You're in the business - when you're a writer, producer, director - to get ratings."

Business, Writer

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"You're in the business - when you're a writer, producer, director - to get ratings."

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"Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission."

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"Customers do not want a lecture from you and they certainly don't want some juvenile in a bad suit forcing his wares upon them."

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"If you don't earn their trust at the beginning, they sure as hell won't trust you with their money at the end."

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"For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past."

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"It's not how I view being a salesman. It's how I live being a salesman."

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"Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?"

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"In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong."

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"All animals, except man, know that the principal business of life is to enjoy it."

Samuel Butler, British Poet

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"I think musicians and artists are the most philanthropic people I know. Their charity record of the music business would hold up to the work of anybody."

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"A lot of show business, as you know, is about all the contacts you make and who you know."

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Explore more quotes by Norman Lear

"TV that people will never see, that giant international corporations will never touch, will never pay your salary."

People

"It crossed our minds early on that the more an audience cared - we were working before, on average, 240, live people. If you could get them caring - the more they cared, the harder they laughed."

People

"The American people may not be the best-educated, but they're very wise at heart."

People

"That's the heart of it: My shows were not that controversial with the American people. They were controversial with the people who think for the American people."

People

"Granted, the writers, directors, producers, and that community make a great deal of money. But they might be choosing to do a whole lot of other things for the living they make."

Money

"I wanted to just do a one-act play for 26 minutes, with commercials at the beginning and end. For years, I couldn't get my way. They wanted to interrupt three times."

Beginning

"I think the greater responsibility, in terms of morality, is where leadership begins."

Leadership

"But you know, my dad called me the laziest white kid he ever met. When I screamed back at him that he was putting down a race of people to call me lazy, his answer was that's not what he was doing, and that I was also the dumbest white kid he ever met."

Father

"Maybe they continued to agree with Archie Bunker - as I said earlier, you can't change people's minds, but you can get them to think."

Change

"So we gravitated to shows and issues and causes that made people care."

People