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Donald Norman

"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."

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"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."

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Amber Hurdle

"The whole of science is nothing more than a refinement of everyday thinking."

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Amber Hurdle

"Vast is the field of Science. The more a man knows, the more he will find he has to know."

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Amber Hurdle

"The work of science is to substitute facts for appearances, and demonstrations for impressions."

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Amber Hurdle

"Men of science offer us health, an obvious benefit; it is only afterwards that we discover that by health, they mean bodily slavery and spiritual tedium."

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Amber Hurdle

"Dark Energy is poorly understood and it is clear that we are currently moving into exploring thecomplete electromagnetic spectrum that also includes the study of atmospheric pressure waves,atmospheric voltage effects on the cellular system, and the biological effects of the various forms ofatmospheric radiation transmission."

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Amber Hurdle

"Chronotropic Drugs:Drugs engineered to affect one's sense of time. Chronodecelocotropic drugs have no short term effect but over time give one the impression that time feels longer. Chronoaccelocotropic drugs have the opposite effect."

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Amber Hurdle

"Psychology more than any other science has had its pseudo-scientific no less than its scientific period."

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Amber Hurdle

"When I die, I'm leaving my body to science fiction."

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Amber Hurdle

"Like all science, psychology is knowledge; and like science again, it is knowledge of a definite thing, the mind."

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Amber Hurdle

"While most science moves in a sort of curve, being constantly corrected by new evidence, this science flies off into space in a straight line uncorrected by anything. But the habit of forming conclusions, as they can really be formed in more fruitful fields, is so fixed in the scientific mind that it cannot resist talking like this. It talks about the idea suggested by one scrap of bone as if it were something like the aeroplane which is constructed at last out of whole scrapheaps of scraps of metal. The trouble with the professor of the prehistoric is that he cannot scrap his scrap. The marvellous and triumphant aeroplane is made out of a hundred mistakes. The student of origins can only make one mistake and stick to it."

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Donald Norman
"To me, error analysis is the sweet spot for improvement."
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Donald Norman
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."
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Donald Norman
"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
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Donald Norman
"So what does a good teacher do? Create tension - but just the right amount."
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Donald Norman
"In my opinion, no single design is apt to be optimal for everyone."
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Donald Norman
"User-centered design means working with your users all throughout the project."
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Donald Norman
"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format."
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Donald Norman
"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone."
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Donald Norman
"You won't catch me giving clear lectures."
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Donald Norman
"We expert teachers know that motivation and emotional impact are what matter."
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