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"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."
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"We must carefully consider card security solutions, such as adding photographs or machine-readable electronic strips, so to prevent further breaches of individual privacy that could result from changes to the design of Social Security Cards."
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Personal Development
"Once the product's task is known, design the interface first; then implement to the interface design."
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Personal Development
"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
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Personal Development
"Unfortunately, the client that exists today is still pretty much the prototype design."
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Personal Development
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
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Personal Development
"Design is people."
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Personal Development
"If we don't have accurate information, if we are not able to tell difficult truth one to another, we will never be able to effectively design a policy for Iraq."
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Personal Development
"Accessible design is good design."
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Personal Development
"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."
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Personal Development
"It's all in how you arrange the thing... the careful balance of the design is the motion."
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Personal Development
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"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."
Design
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