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Dieter Rams

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

Dieter Rams, German Designer
Design,
Standard 
 Customized
"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

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Amber Hurdle

"When I design buildings, I think of the overall composition, much as the parts of a body would fit together. On top of that, I think about how people will approach the building and experience that space."

Tadao Ando, Japanese Architect
Design, Experience, People, Body
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Amber Hurdle

"I would like to mention that I have flown the 262 first in May '43. At this time, the aircraft was completely secret. I first knew of the existence of this aircraft only early in '42 - even in my position. This aircraft didn't have any priority in design or production."

Adolf Galland, German Soldier
Design, Time, Existence, First
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Amber Hurdle

"The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference."

Richard Dawkins, English Scientist
Design, Purpose, Blind, Evil
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Amber Hurdle

"When you design it, think how you would feel if you had to fly it! Safety first!"

Donald Wills Douglas, American Aviator
Design, Safety
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Amber Hurdle

"The design of those commissioners, frigates and warlike force is directed rather against Long Island and these your Honors' possessions, than to the imagined reform of New England."

Peter Stuyvesant, Dutch Public Servant
Design, EnglForce, Possessions, Reform
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Amber Hurdle

"I have a secret thought from some things I have observed, that God may perhaps design you for some singular service in the world."

David Brainerd, American Clergyman
Design, God, Thought, May
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Amber Hurdle

"When nearly a third of our high school students do not graduate on time with their peers, we have work to do. We must design our middle and high schools so that no student gets lost in the crowd and disconnected from his or her own potential."

Christine Gregoire, American Politician
Design, Time, Work, Potential
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Amber Hurdle

"Unfortunately, the client that exists today is still pretty much the prototype design."

Shawn Fanning, American Businessman
Design, Pretty, Today
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Amber Hurdle

"Design is important, it's an important dimension in the car. It's not the only one."

Carlos Ghosn, Brazilian Businessman
Design, Car
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Amber Hurdle

"Design can have such a positive impact on the way people live and on their relationships and moods."

Genevieve Gorder, American Designer
Design, People, Positive, Moods

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Dieter Rams
"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."
Design
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