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Dieter Rams

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

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"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

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Amber Hurdle

"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."

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Amber Hurdle

"When nearly a third of our high school students do not graduate on time with their peers, we have work to do. We must design our middle and high schools so that no student gets lost in the crowd and disconnected from his or her own potential."

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Amber Hurdle

"Unfortunately, the client that exists today is still pretty much the prototype design."

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Amber Hurdle

"Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design."

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Amber Hurdle

"So much of it is the design of the shot or the motion of the character; it's the work you do so that it has the same things that are in the movie. In just a few frames it's got to communicate something clearly and dramatically."

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Amber Hurdle

"The scientific argument advanced for intelligent design at the Dover trial, those arguments collapsed, scientifically and intellectually."

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Amber Hurdle

"The federal debt in this country is principally of Republican design."

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Amber Hurdle

"Design is so critical it should be on the agenda of every meeting in every single department."

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Amber Hurdle

"Design can have such a positive impact on the way people live and on their relationships and moods."

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Amber Hurdle

"It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people."

Explore more quotes by Dieter Rams

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Dieter Rams
"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."
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