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"The way you communicate an idea is different than the way you communicate a product."
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Exlpore more Creativity quotes
"You would be amazed by how I can torture the English language. I am an abusive lover."
"Imagination is phenomenal."
"The future is created by those who have a great imagination and the will to make it a reality by their actions."
"Develop your own skills and styles. In music, designing, electronics, etc., you may have a peculiar way of exposing your dreams in an uncommon way."
"A creative mind is a spark of divinity."
"Flawed genius is better than flawless talent."
"People have many cruel expectations from writers. People expect novelists to live on a hill with three kids and a spouse, people expect children's story writers to never have sex, and people expect all great poets to be dead. And these are all very difficult expectations to fulfill, I think."
"I write to fill my mind with the ecstasy of life."
"If imagination is your wealth, then ideas are your abode."
Explore more quotes by Frank Luntz
"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
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