"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

Design, Personality, Service

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"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."

Steve Jobs, American Businessman

Design, Essence, Creation

"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools."

Douglas Adams, English Writer

Design, Mistake, People, Fools

"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."

Arthur Erickson, Canadian Architect

Design, Focus, Materialism, Space

"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."

David Herbert Lawrence, English Writer

Design, Art, Blood, Eyes

"Delay always breeds danger; and to protract a great design is often to ruin it."

Miguel de Cervantes, Spanish Novelist

Design, Danger, Delay, Ruin

"The design of each element should be thought out in order to be easy to make and easy to repair."

Leo Fender, American Businessman

Design, Thought, Order

"I tried a dozen different modifications that were rejected. But they all served as a path to the final design."

Mikhail Kalashnikov, Russian Inventor

Design,

"Recognizing the need is the primary condition for design."

Charles Eames, American Designer

Design,

"My biggest role as director on the film is keeping a sense of the overview - how to cast the movie and shoot it in such a way that it will cut together. And how to design the style and tone."

Jay Roach, American Director

Design, Film, Sense, Style

"Intelligent design itself does not have any content."

George Gilder, American Writer

Design, Content

Explore more quotes by Daniel J. Boorstin

"A sign of celebrity is that his name is often worth more than his services."

Fame

"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."

Reading

"Some are born great, some achieve greatness, and some hire public relations officers."

Public Relations

"Reading is like the sex act - done privately, and often in bed."

Sex

"We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place."

Reality

"The force of the advertising word and image dwarfs the power of other literature in the 20th century."

Power

"The celebrity is a person who is known for his well-knownness."

Fame

"Time makes heroes but dissolves celebrities."

Time

"The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event."

Crime

"I write to discover what I think. After all, the bars aren't open that early."

Writing