"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

Will,

42

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"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

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"You teach a child to read, and he or her will be able to pass a literacy test."

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"At that point, there will be the handover between the shuttle arm and the station arm so that the shuttle arm will take the cradle and put it into the cargo bay."

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"Individuals will speak their minds, which I think is healthy."

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"I will be conquered; I will not capitulate."

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"We will rebuild, renew and remain the capital of the free world."

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"I have some great stories and I will get around to writing a book."

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"Do well and you will have no need for ancestors."

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"It is the flash which appears, the thunderbolt will follow."

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"The experimenter who does not know what he is looking for will not understand what he finds."

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"One who deceives will always find those who allow themselves to be deceived."

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Explore more quotes by David Ogilvy

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

Experience

"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."

Criticism

"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."

Life

"The best ideas come as jokes. Make your thinking as funny as possible."

Fun

"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."

Advertising

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

People

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People

"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

People