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"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
Will,
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"Do whatever you will, but first be such as are able to will."
Author Name
Personal Development
"Perhaps it is true that all that happens is in accordance with Your will, and thus it is good. But sometimes You leave blood on Your instruments."
Author Name
Personal Development
"Whoever battles with monsters had better see that it does not turn him into a monster. And if you gaze long into an abyss, the abyss will gaze back into you."
Author Name
Personal Development
"He is winding the watch of his wit; by and by it will strike."
Author Name
Personal Development
"One believes others will do what he will do to himself."
Author Name
Personal Development
"We shall all die, and our lives will be irrelevant then."
Author Name
Personal Development
"Those who will bear much, shall have much to bear."
Author Name
Personal Development
"I will listen to anyone's convictions, but pray keep your doubts to yourself."
Author Name
Personal Development
"He who waits to do a great deal of good at once will never do anything."
Author Name
Personal Development
"The ear disapproves but tolerates certain musical pieces; transfer them into the domain of our nose, and we will be forced to flee."
Author Name
Personal Development
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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Criticism
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
People
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
People
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
Advertising
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
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