"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

Will,

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"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

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"Words will not fail when the matter is well considered."

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"Fearlessly use the power of your will & determination to go forth in life, strengthened."

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"I am not afraid that the book will be controversial, I'm afraid it will not be controversial."

Flannery O'Connor, American Author

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"Work usually follows will."

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"The thinner the ice, the more anxious is everyone to see whether it will bear."

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"Learn to say "I don't know." If used when appropriate, it will be often."

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"I have lived in a flurry of images, but I will go out in a freeze frame."

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"Put three Zionists in a room and they will form four political parties."

Levi Eshkol, Israeli Statesman

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"I can help you, Jorge. I can give you back your self. I can give you your will.' He held out his hand, palm open. 'Free will has to be taken,' I said."

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Explore more quotes by David Ogilvy

"The more informative your advertising, the more persuasive it will be."

Advertising

"Ninety-nine percent of advertising doesn't sell much of anything."

Advertising

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."

Advertising

"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

Advertising

"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

Advertising

"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."

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"Advertising is only evil when it advertises evil things."

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"A good advertisement is one which sells the product without drawing attention to itself."

Attention

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People