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"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
Will,
Standard
Customized
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"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
Business
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
Experience
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
Life
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Man
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
Thought
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
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"Do whatever you will, but first be such as are able to will."
Author Name
Personal Development
"That is what we are supposed to do when we are at our best - make it all up - but make it up so truly that later it will happen that way."
Author Name
Personal Development
"Perhaps it is true that all that happens is in accordance with Your will, and thus it is good. But sometimes You leave blood on Your instruments."
Author Name
Personal Development
"Look within. Within is the fountain of good, and it will ever bubble up, if thou wilt ever dig."
Author Name
Personal Development
"Most successes are unhappy. That's why they are successes - they have to reassure themselves about themselves by achieving something that the world will notice."
Author Name
Personal Development
"Whoever fights monsters should see to it that in the process he does not become a monster. And if you gaze long enough into an abyss, the abyss will gaze back into you."
Author Name
Personal Development
"Look and you will find it - what is unsought will go undetected."
Author Name
Personal Development
"Everything that happens happens as it should, and if you observe carefully, you will find this to be so."
Author Name
Personal Development
"Your will to success supersedes all other wills."
Author Name
Personal Development
"Everything that exists is in a manner the seed of that which will be."
Author Name
Personal Development
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