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"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
Will,
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"Do whatever you will, but first be such as are able to will."
Author Name
Personal Development
"Perhaps it is true that all that happens is in accordance with Your will, and thus it is good. But sometimes You leave blood on Your instruments."
Author Name
Personal Development
"Most successes are unhappy. That's why they are successes - they have to reassure themselves about themselves by achieving something that the world will notice."
Author Name
Personal Development
"Whoever battles with monsters had better see that it does not turn him into a monster. And if you gaze long into an abyss, the abyss will gaze back into you."
Author Name
Personal Development
"He is winding the watch of his wit; by and by it will strike."
Author Name
Personal Development
"One believes others will do what he will do to himself."
Author Name
Personal Development
"Every author in some way portrays himself in his works, even if it be against his will."
Author Name
Personal Development
"We shall all die, and our lives will be irrelevant then."
Author Name
Personal Development
"Those who will bear much, shall have much to bear."
Author Name
Personal Development
"I will listen to anyone's convictions, but pray keep your doubts to yourself."
Author Name
Personal Development
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"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
Living
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
Will
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
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