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"Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."
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"Convert everything around you into meaningful products."

"Observation is a critical activity in the innovation process to understand the context of an issue from a human perspective."

"One of my relatives invented the sensory deprivation tank. Appropriately, most of my family has never seen or heard of him."

"The future belongs to those societies that treat new ideas as delicate, fragile and immensely valuable pathways to the future."

"Being innovative is more important than any specific innovation. Innovativeness is a way of thinking."

"If you want to give birth to any discoveries or inventions, you must start practicing solitude."

"Innovation is a man made change that we see with a sense of wonder."

"We're taught by repetition but great innovators need to be great at doing the different."

"Creators always have an advantage because they make the stuff we consume."
Explore more quotes by Steve Jobs


"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"


"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."


"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."


"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."


"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."


"Everyone here has the sense that right now is one of those moments when we are influencing the future."


"Computers themselves, and software yet to be developed, will revolutionize the way we learn."
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