"The dominant myth of the day seemed to be that anybody could do anything, even go to the moon. You could do whatever you wanted -in the ads and in the articles, ignore your limitations, defy them. If you were an indecisive person, you could become a leader and wear lederhosen. If you were a housewife, you could become a glamour girl with rhinestone sunglasses. Are you slow witted? No worries -you can be an intellectual genius. If you're old, you can be young. Anything was possible. It was almost like a war against the self."