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Jef I. Richards

"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

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"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

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Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

Death

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Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

Internet

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Jef I. Richards
"In advertising, sex sells. But only if you're selling sex."

Sex

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Jef I. Richards
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

Time

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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

Lie

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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Speech

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Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

Advertising

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Jef I. Richards
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

Advertising

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Jef I. Richards
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

Advertising

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Trust

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Aberjhani

"Internet," she said sagely. "Expanding the frontiers of adolescent knowledge."

Author Name

Personal Development

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Aberjhani

"The internet is killing the art of writing. The big "publish" button begs you to publish even before you go back and make one single edit, and as if this was not enough, you have instant readers who praise your writing skills!"

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Personal Development

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Aberjhani

"The internet is where some people go to show their true intelligence; others, their hidden stupidity."

Author Name

Personal Development

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Aberjhani

"The seven marvels that best represent man's achievements over the last 2,000 years will be determined by Internet vote... so look for Howard Stern's Private Parts to come in No. 1."

Author Name

Personal Development

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Aberjhani

"In Japan, they have TV sets in cars right now, where you can punch up traffic routes, weather, everything! You can get Internet access already in cars in Japan, so within the next 2 to 3 years it's gonna be so crazy!"

Author Name

Personal Development

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Aberjhani

"I think that new communications are wonderful and I am delighted to be a part of the Internet generation."

Author Name

Personal Development

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Aberjhani

"I think the Internet, particularly the availability of information, is great. I do a lot of correspondence on-line and have a chat line to talk to my fans as well."

Author Name

Personal Development

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Aberjhani

"AT&T will not block access to the public Internet or degrade service, period."

Author Name

Personal Development

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Aberjhani

"Uncollected sales taxes on Internet purchases cost the states more than $16 billion in 2001."

Author Name

Personal Development

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Aberjhani

"If it's on the Internet, then it's gotta be true."

Author Name

Personal Development

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