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"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
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"The internet is where some people go to show their true intelligence; others, their hidden stupidity."

"I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content."

"You mentioned Ross Perot. Mr. Perot jumped into the race at the last minute, had one issue that he ran on, the budget deficit, was in and out of the race a couple of times, and still got 20 million votes, didn't have the Internet."

"Unlike the phone system, which is engineered around an application, the Internet layered model allows you to, in essence, separate applications from infrastructure."

"The seven marvels that best represent man's achievements over the last 2,000 years will be determined by Internet vote... so look for Howard Stern's Private Parts to come in No. 1."
Explore more quotes by Jef I. Richards

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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