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"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
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"The internet is where some people go to show their true intelligence; others, their hidden stupidity."

"Ambient Devices is what I call part of the Third Wave of Internet devices."

"The Internet is not just one thing, it's a collection of things - of numerous communications networks that all speak the same digital language."

"The Internet provides a delivery system for pathological states of mind."
Explore more quotes by Jef I. Richards

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
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