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"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
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"Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding."
"You do not need a boyfriend or a girlfriend to write an emotional poet, because poetry is beyond hooks and holes."
"The basis of art is truth, both in matter and in mode."
"Music heals all forms of misery."
"The man can neither make, nor retain, one moment of time; it all comes to him by pure gift; he might as well regard the sun and moon as his chattels."
"The business of art lies just in this, -- to make that understood and felt which, in the form of an argument, might be incomprehensible and inaccessible."
Explore more quotes by Leo Burnett
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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