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"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
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"The aim of all commentary on art now should be to make works of art - and, by analogy, our own experience - more, rather than less, real to us. The function of criticism should be to show how it is what it is, even that it is what it is, rather than to show what it means."

"Create with the heart, build with the mind."

"Art in the blood is liable to take the strongest forms."

"Those who find ugly meanings in beautiful things are corrupt without being charming. This is a fault. Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom beautiful things mean only Beauty. There is no such thing as a moral or an immoral book. Books are well written, or badly written. That is all."

"The artist is the creator of beautiful things. To reveal art and conceal the artist is art's aim.The critic is he who can translate into another manner or a new material his impression of beautiful things. The highest as the lowest form of criticism is a mode of autobiography. Those who find ugly meanings in beautiful things are corrupt without being charming. This is a fault."

"He would argue with her about killing themselves; and explain how wicked people were; how he could see them making up lies as they passed in the street. He knew all their thoughts, he said; he knew everything. He knew the meaning of the world, he said."

"Freedom and fullness of expression are of the essence of the art."
Explore more quotes by Leo Burnett

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"To swear off making mistakes is very easy. All you have to do is swear off having ideas."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
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