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"Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness."
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"A man without a goal is like a ship without a rudder."

"Make your goals big and broad enough so that they never become answered prayers and boomerang to curse you."

"In this world, there are instruments to acquire instruments; 'here', there is the instrument to attain the Final Goal (Self Realization)."

"Goal..., let's see this year how far I can reach... and the year which is comming it will be a number above the goal number."

"Think for now.... when you reach where you wanted, think there and there and finally you will be there where you wanted."

"Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal."
Explore more quotes by Marshall McLuhan

"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"

"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."

"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."

"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication."

"American youth attributes much more importance to arriving at driver's license age than at voting age."
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