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Paul Rand

"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."

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"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."

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Amber Hurdle

"You would be amazed by how I can torture the English language. I am an abusive lover."

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Amber Hurdle

"The future is created by those who have a great imagination and the will to make it a reality by their actions."

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Amber Hurdle

"Develop your own skills and styles. In music, designing, electronics, etc., you may have a peculiar way of exposing your dreams in an uncommon way."

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Amber Hurdle

"A creative mind is a spark of divinity."

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Amber Hurdle

"Flawed genius is better than flawless talent."

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Amber Hurdle

"People have many cruel expectations from writers. People expect novelists to live on a hill with three kids and a spouse, people expect children's story writers to never have sex, and people expect all great poets to be dead. And these are all very difficult expectations to fulfill, I think."

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Amber Hurdle

"I write to fill my mind with the ecstasy of life."

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Amber Hurdle

"If imagination is your wealth, then ideas are your abode."

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Paul Rand
"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
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Paul Rand
"Design is everything. Everything!"
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Paul Rand
"Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting."
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Paul Rand
"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
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