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"I've always wanted to own and control the primary technology in everything we do."
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"He decided not to ask for details. Better to avoid exposing his ignorance even further."
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Personal Development
"Self-driving cars are the natural extension of active safety and obviously something we should do."
Author Name
Personal Development
"In the short run, technology many be more efficient than man, but it will never be perfect. Every piece of equipment will eventually reveal an error code. In the long run, man will never be perfect, but prove to be more reliable than technology."
Author Name
Personal Development
"A smartphone is an addictive device which traps a soul into a lifeless planet full of lives."
Author Name
Personal Development
"The easiest way to obtain an updated version of a candidate's CV is via SocialMedia."
Author Name
Personal Development
"S.M."Social Media or Social Menace?I'll leave it to you to work out."
Author Name
Personal Development
"Magic fucking phone."
Author Name
Personal Development
"All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works."
Author Name
Personal Development
"When it comes to texting the power of you thumbs compel you."
Author Name
Personal Development
"In this wonderful modern age, if you know what you want, you can just reach out and, with the click of a mouse, take complete control of your entire buying and shopping experience."
Author Name
Personal Development
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"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
Business
"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."
Experience
"Focus is saying no to 1,000 good ideas."
Focus
"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life."
Purpose
"We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future."
Discipline
"Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh."
Education
"Don't be trapped by dogma - which is living with the results of other people's thinking."
Freedom
"It is piracy, not overt online music stores, which is our main competitor."
Business
"If you live each day as it was your last, someday you'll most certainly be right."
Mortality
"Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."
Innovation
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