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"Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply."
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"He decided not to ask for details. Better to avoid exposing his ignorance even further."
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Personal Development
"The civilized man is technologically ahead of - intellectually behind - his time."
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Personal Development
"Knowing how things work reduces the effort.This is the fundamental principle of technology."
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Personal Development
"If e-book readers were invented before print books, (petty things such as) the smell of ink would have been some people's only reason for not abandoning e-books."
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Personal Development
"Quite amazing, isn't it, Mister Lipwig?' he said cheerfully through the smoke. 'Though isn't it a pity that they can only run on rails? I can't imagine what the world would be like if everyone had their own steam locomotive. Abominable."
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Personal Development
"When computers are able to imagine, then humanity will get its death notice."
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Personal Development
"The day internet stops functioning forever, so many works will get missing forever!"
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Personal Development
"Advanced technology does not always promise a more intelligent civilization. On the contrary, the more the common people rely on technology to do their thinking and solving for them, the less practice there is left for their own brains."
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Personal Development
"In terms of the Internet, it's like humanity acquiring a collective nervous system. Whereas previously we were more like a [?], like a collection of cells that communicated by diffusion. With the advent of the Internet, it was suddenly like we got a nervous system. It's a hugely impactful thing."
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Personal Development
"I've actually made a prediction that within 30 years a majority of new cars made in the United States will be electric. And I don't mean hybrid, I mean fully electric."
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"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
Business
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
Innovation
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
Innovation
"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."
Experience
"No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new."
Death
"I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all."
Life
"I believe life is an intelligent thing: that things aren't random."
Life
"If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on."
Love
"I'd been rejected, but I was still in love, so I decided to start over."
Renewal
"You've baked a really lovely cake, but then you've used dog shit for frosting."
Humor
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