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"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."
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"Forget about 'Going Viral' and 'Go Give Value'."
Author Name
Personal Development
"How people perceive your brand will determine how they will receive your brand."
Author Name
Personal Development
"Content is not king " relevant, timely and authentic content is king."
Author Name
Personal Development
"Man is a social being; it's not surprising we love social proofs, it sells brands fast."
Author Name
Personal Development
"What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for."
Author Name
Personal Development
"Retail selling benefits from aggressive publicity."
Author Name
Personal Development
"In many instances, the words "sell and "influence are completely interchangeable."
Author Name
Personal Development
"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project."
Author Name
Personal Development
"Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first."
Author Name
Personal Development
"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?"
Author Name
Personal Development
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"There is no point knowing your mission if you cannot see the area of need for that mission."
Purpose
"Your leadership skill-set might be what we have been waiting for, to bring order and finality to major challenges that affect the global village. The vast hydroelectric generation capacity in Africa, particularly the Great Lakes region and along the Nile River, still remains unutilized potential not benefiting the people of Africa most of whom continue to live in darkness and depleting the forests looking for wood fuel and more fertile farming land."
Leadership
"Connect by listening well and speaking relevantly without being prejudiced or sarcastic. Learn to listen with your eyes as much as you listen with your ears. Generate interest in the person and subject, that way people will become more interested in you."
Social
"Terrorist groups will not, in most instances, openly recruit from universities or the well developed areas that politicians and business leaders are always focusing on. They will not flight newspaper or TV adverts, but will use belief systems riding on the back of disadvantages, poverty and problems that have remained unaddressed in particular communities, tribal and religious ideologies. They will recruit the most vulnerable to harm and attack the most vulnerable, in order to spite leaders and authorities."
Conflict
"Why is the world in need of a leader like you? You must lead for significant impact. As a leader, find the "cause driving your leadership brand and pursue its resolution with passion and excellence."
Leadership
"Start planning from your internal or spiritual view of things. The external view always has a way of distorting, discouraging and limiting your dream."
Planning
"Take your mission and yourself very seriously. Stick to your schedule and keep time. Cut expenditure of time and money from non-core activities and redirect to those that give more value to the pursuit of your purpose. Never embark on your work or a project without a plan, even if it's just a mental plan. Use the old carpenter's rule " "Measure twice and cut once. Do not leave room for substandard results."
Discipline
"Don't do things or act out your posture and gestures to impress people, just be yourself and portray the confident 'you' with that high self-esteem. So relax because you are 'you'. Be sincere, be authentic. That will be impressive enough."
Self
"Your life is connected to other key support structures that you must never neglect, including family, fans, supporters, affiliations, professional associations, religious membership and others. Your membership to such groupings must add value to others whilst you equally get the benefit they are supposed to provide their members."
Relationship
"Slipping into bad attitudes and habits is like a beautiful queen growing older and uglier compared to the defined mission and personal standards. Time and again everyone who is serious about making their success more deliberate needs to stop by the mirror in their own mind and ask, "Mirror, mirror in my mind, am I still on course to succeed in life?"
Motivation
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