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"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."
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"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
"Forget about 'Going Viral' and 'Go Give Value'."
"And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy."
"Truth is the greatest marketing campaign."
"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."
"With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights."
"Marketing is too important to be left to the marketing department."
"Apple has great marketing, among the best PR and marketing in the world."
Explore more quotes by Archibald Marwizi
"The person who will end up enjoying success, is the one who planned for it and who knew why they are seeking to succeed."
"The principles that guide your decisions as a leader must not be contradictory to your personal values. Your personal values must lay the strong foundation on which you build your leadership tenets. In becoming a principle-centred leader, these leadership values become your guiding principles and lenses for decision making."
"Whatever you believe in, is true " at least to you! The question is, "How positive and empowering is it, especially in the face of adversity?"
"Your life as an effective person must always have productivity surrounding all your efforts, there must be a sustained forward and upward trajectory in every area of your life. This is where the Shona Shereketa meets the Japanese Kaizen - you are moving and shaking past mediocrity on the basis of small but continuous improvements that will ultimately result in positive quality changes to your life."
"Stop judging yourself on the basis of your appearance or condition of present circumstances. You may have an old car, in debt, job stress, and a troubled relationship, but they are not a true reflection of you as long as you are working on the vision of what you will be years from now."
"You must practice the discipline of a champion before you win the actual contest. The appointment and opportunity must then come to confirm what you have already become."
"Passing the baton - Oh what a challenge this has proven to be in many societies, families, businesses, governments, religious organizations and obviously in every other relay race! Why do this? - for starters, you will not live forever " how about that? After a given mileage, even a car will need new tyres!"
"Work is simply, "force x distance or the product of a force applied to an object and the displacement of the object in the direction of the applied force, holding an object in the air does not involve any work, no matter how painful your hand will be after a few minutes, reflect on your daily activities and the results from them. Are you really working or just increasing your potential without progress or desired results? Your work must produce some movement, progress and change, by effectively using all your energies whether intellectual or physical."
"If you just want to do something because it is a customary new year resolution, then soon enough the year will get a bit older, and the strength of your decision will also begin to wear off."
"Alignment of vision, mission, values and attitudes need to be matched between you and those you choose to surround yourself with. The cost of training or replacing will be very minimal and less painful if recruitment, selection and positioning are done well. This applies even to general employment processes, whether at leadership or staff levels."
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