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"If advertising is not an official or state art, it is nonetheless clearly art."
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"The aim of all commentary on art now should be to make works of art - and, by analogy, our own experience - more, rather than less, real to us. The function of criticism should be to show how it is what it is, even that it is what it is, rather than to show what it means."
"Create with the heart, build with the mind."
"Art in the blood is liable to take the strongest forms."
"Those who find ugly meanings in beautiful things are corrupt without being charming. This is a fault. Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom beautiful things mean only Beauty. There is no such thing as a moral or an immoral book. Books are well written, or badly written. That is all."
"He would argue with her about killing themselves; and explain how wicked people were; how he could see them making up lies as they passed in the street. He knew all their thoughts, he said; he knew everything. He knew the meaning of the world, he said."
"Freedom and fullness of expression are of the essence of the art."
"And it seemed at last that there were two musics progressing at one time before the seat of IlAovatar, and they were utterly at variance. The one was deep and wide ad beautiful, but slow and blended with an immeasurable sorrow from which its beauty chiefly came."
"Most critics, fond of subservient artstill make the whole depend upon a part.They talk of principles, but notions prizeAnd all to one loved folly sacrifice."
Explore more quotes by Michael Schudson
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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