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"If advertising is not an official or state art, it is nonetheless clearly art."
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Exlpore more Art quotes
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Explore more quotes by Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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