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"If advertising is not an official or state art, it is nonetheless clearly art."
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"Not everyone who loves music can play the tune."
"It is in this power of saying everything, and yet saying nothing too plainly, that the perfection of art consists."
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Explore more quotes by Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
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