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"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project."
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Explore more quotes by Rowan Atkinson
"In TV, and in particular in commercials, you don't really need to explain very much at all - you just say he's a spy and he's a little bit theatrical and overblown and smug and he's not very good at his job."
"It's the difficulty we had with Mr. Bean, actually, when it went from TV to film. You certainly discover that you need to explain more about a character."
"When I was doing Bean more than I've done him in the last few years, I did strange things - like appearing on chat shows in character as Mr. Bean."
"I would return to the Blackadder character if the opportunity came up. I have no qualms about that at all."
"No, no, I was only funny on stage, really. I, I, think I was funny as a person toward my classmates when I was very young. You know, when I was a child, up to about the age of 12."
"I think the character does tend to suit an episodic thing, because what's fun about him is that he doesn't care about anyone else, and it's very difficult for a main character - a lead character - in a movie to not care about anybody else."
"I feel as though the camera is almost a kind of voyeur in Mr. Bean's life, and you just watch this bizarre man going about his life in the way that he wants to."
"Get that right, then- if you get the quality right, then the marketability or whatever; your ability to sell videos or your ability to earn money or whatever, will follow naturally. But try to be creatively lead rather than market lead. And that's important to me."
"And what's interesting about him as a comic character is that the custard pie hardly ever ends up on his face."
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"Great brands listen, learn and then leverage."
"Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder."
"A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label."
"By establishing a strategic online presence through your website, social media, keywords, meta tags, and Google AdWords, the world may discover your expertise and "beat a path to your door."
"When you become too predictable you lose your brand's luster."
"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."
"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."
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