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"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project."
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"Forget about 'Going Viral' and 'Go Give Value'."

"How people perceive your brand will determine how they will receive your brand."

"What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for."

"Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread."

"Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing."

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
Explore more quotes by Rowan Atkinson


"We still have a tradition certainly in English television; it's faded a bit in the last five years, but we still have a tradition where the important thing is the quality and the challenging nature of the programming."


"Not so much in Canada, but certainly in the US, as I'm sure you know, money is all, and if they can get another 26 programs of the same thing even though it advances the culture or those actor's careers not at all it doesn't matter."


"And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities."


"I would return to the Blackadder character if the opportunity came up. I have no qualms about that at all."


"I think the character does tend to suit an episodic thing, because what's fun about him is that he doesn't care about anyone else, and it's very difficult for a main character - a lead character - in a movie to not care about anybody else."


"I mean I can do it when I'm very relaxed, and with good friends, then I think I can be amusing."


"Of course, some would say if you have a performing inclination, then you should become a lawyer. That's a platform we use, or a priest. You know, anywhere you lecture and pontificate to people."


"When I was doing Bean more than I've done him in the last few years, I did strange things - like appearing on chat shows in character as Mr. Bean."


"I feel as though the camera is almost a kind of voyeur in Mr. Bean's life, and you just watch this bizarre man going about his life in the way that he wants to."
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