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"The core value that differentiates Apple is our ability to innovate."
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Exlpore more Ability quotes

"If I drive myself to the brink of my ability, then I don't get stale or bored."

"Talent can be a nice thing to have sometimes. You look good, attract attention, and if you're lucky, you make some money. Women flock to you. In that sense, having talent's preferable to having none. But talent only functions when it's supported by a tough, unyielding physical and mental focus. All it takes is one screw in your brain to come loose and fall off, or some connection in your body to break down, and your concentration vanishes, like the dew at dawn. If talent's the foundation you rely on, and yet it's so unreliable that you have no idea what's going to happen to it the next minute, what meaning does it have?"

"A book comes and says, "Write me." My job is to try to serve it to the best of my ability, which is never good enough, but all I can do is listen to it, do what it tells me and collaborate."

"Talent is its own expectation, Jim: you either live up to it or it waves a hankie, receding forever."
Explore more quotes by Ron Johnson

"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."

"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."

"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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