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"The core value that differentiates Apple is our ability to innovate."
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"Talent can be a nice thing to have sometimes. You look good, attract attention, and if you're lucky, you make some money. Women flock to you. In that sense, having talent's preferable to having none. But talent only functions when it's supported by a tough, unyielding physical and mental focus. All it takes is one screw in your brain to come loose and fall off, or some connection in your body to break down, and your concentration vanishes, like the dew at dawn. If talent's the foundation you rely on, and yet it's so unreliable that you have no idea what's going to happen to it the next minute, what meaning does it have?"

"Here is my principle: Taxes shall be levied according to ability to pay. That is the only American principle."

"What did Citibank get out of it? It got the ability to reverse the arbitrage. Actually, what they got was the ability to give themselves a profit, and that saved the bank."

"I know it is the fans that are responsible for me being here. I've always tried in each and every broadcast to serve the fans to the best of my ability."

"To know how to hide one's ability is great skill."

"Studies serve for delight, for ornaments, and for ability."

"I want to sing like Aretha Franklin. Before her I wanted the technical ability of Ella Fitzgerald."

"Vitality shows in not only the ability to persist but the ability to start over."
Explore more quotes by Ron Johnson


"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."


"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."


"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."


"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
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