top of page
Exlpore more Will quotes

"I am not afraid that the book will be controversial, I'm afraid it will not be controversial."
Will,

"The Beatles will never get back together and David Lee Roth will never again sing with Van Halen."
Will,

"Whether it will convince or not, depends entirely on what it is in itself, what is there to be seen."
Will,

"I guess I kind of lived in a fairytale world... looking at everything through rose-colored glasses. I probably always will, to a certain extent."

"Low-income seniors who choose to enroll in a drug discount plan will receive $600 of Federal assistance in 2004 and 2005 to further defray the costs of their medications."
Will,
Explore more quotes by Michael Schudson

"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."

"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."

"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."

"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
bottom of page