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Exlpore more Will quotes
"My fictitious characters will take the bit between their teeth and gallop off and do something that I hadn't counted on. However, I always insist on dragging them back to the straight and narrow."
Will,
"All that a city will ever allow you is an angle on it, an oblique, indirect sample of what it contains, or what passes through it; a point of view."
Will,
"Whoever fights monsters should see to it that in the process he does not become a monster. And if you gaze long enough into an abyss, the abyss will gaze back into you."
Will,
"Do whatever you will, but first be such as are able to will."
Explore more quotes by Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
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