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Exlpore more Will quotes

"I am not afraid that the book will be controversial, I'm afraid it will not be controversial."
Will,

"I can help you, Jorge. I can give you back your self. I can give you your will.' He held out his hand, palm open. 'Free will has to be taken,' I said."
Explore more quotes by Michael Schudson

"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."

"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."

"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."

"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."

"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
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