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"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
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"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."
Personal Development
"Instead of clinging to the only Lifeboat that can save, we have tossed overboard biblical truths in the name of [compromise], living on the edge of life, like the man who rides the parameter of a hurricane, daring it to sweep him away."
"There is always a path to our target, the problem is to discover it!"
"From a cleansed conscience emerges a changed life."
"Simple things have greater power than the complicated things!"
"Abundance in life comes from generosity."
"To live in bliss, love everything, including people, unconditionally."
"With a foggy mind you see nothing but fog!"
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
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