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"It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions."
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"You know, to address crowds and make promises does not require very much brains."
"It is absurd to hold that a man should be ashamed of an inability to defend himself with his limbs, but not ashamed of an inability to defend himself with speech and reason; for the use of rational speech is more distinctive of a human being than the use of his limbs."
"I prayed aloud, less to plead for divine favor than to intimidate the tribe with articulate speech."
"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."
"You aren't in the ivy halls of your miserable literature pursuit now. Without wasting more time, will thou cometh to the pointeth? Dost thou wanteth us to stayeth or leaveth?"
"Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided."
Explore more quotes by Aristotle
"Virtue lies in our power, and similarly so does vice; because where it is in our power to act, it is also in our power not to act."
"With respect to the requirement of art, the probable impossible is always preferable to the improbable possible."
"You will never do anything in this world without courage. It is the greatest quality of the mind next to honor."
"The wise man does not expose himself needlessly to danger, since there are few things for which he cares sufficiently; but he is willing, in great crises, to give even his life - knowing that under certain conditions it is not worthwhile to live."
"It is clearly better that property should be private, but the use of it common; and the special business of the legislator is to create in men this benevolent disposition."
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