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"I would define the poetic effect as the capacity that a text displays for continuing to generate different readings, without ever being completely consumed."
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"To me, living in the present means being aware of your conscious choice to focus on the past, present or future - it is not necessarily having to focus on the present."

"Being president is like being a jackass in a hailstorm. There's nothing to do but to stand there and take it."

"Being a hero is about the shortest-lived profession on earth."

"One cannot be deeply responsive to the world without being saddened very often."

"It is an absolute and virtually divine perfection to know how to enjoy our being rightfully."

"Where every something, being blent together turns to a wild of nothing."
Explore more quotes by Umberto Eco


"There is no great sport in having bullets flying about one in every direction, but I find they have less horror when among them than when in anticipation."


"It's not the news that makes the newspaper, but the newspaper that makes the news."


"I was upset. I had always believed logic was a universal weapon and now I realized how its validity depended on the way it was employed."


"If you want to use television to teach somebody, you must first teachthem how to use television."


"The list could surely go on, and there is nothing more wonderful than a list, instrument of wondrous hypotyposis."
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