"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."

People, Now, Personality, Want

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"In Hollywood the woods are full of people that learned to write but evidently can't read. If they could read their stuff, they'd stop writing."

Will Rogers, American Actor

People, Hollywood, Writing

"It is not actual suffering but the taste of better things which excites people to revolt."

Eric Hoffer, American Writer

People, Suffering, Taste

"It's not a slam at you when people are rude, it's a slam at the people they've met before."

F. Scott Fitzgerald, American Author

People,

"We should not judge people by their peak of excellence; but by the distance they have traveled from the point where they started."

Henry Ward Beecher, American Clergyman

People, Excellence

"When people are taken out of their depths they lose their heads, no matter how charming a bluff they may put up."

F. Scott Fitzgerald, American Author

People, May

"I believe that in every country the people themselves are more peaceably and liberally inclined than their governments."

Franklin D. Roosevelt, American President

People, Country

"Some people displease with merit, and others' very faults and defects are pleasing."

Francois de La Rochefoucauld, French Writer

People, Faults, Merit

"You can stroke people with words."

F. Scott Fitzgerald, American Author

People, Words

"One-third of the people in the United States promote, while the other two-thirds provide."

Will Rogers, American Actor

People, states, United

"Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted."

John Kenneth Galbraith, American Economist

People, Beginning

Explore more quotes by David Ogilvy

"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."

Advertising

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

Excellence

"Ninety-nine percent of advertising doesn't sell much of anything."

Advertising

"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

"Don't bunt. Aim out of the ball park. Aim for the company of immortals."

Aspiration

"The more informative your advertising, the more persuasive it will be."

Advertising

"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

People

"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

Experience

"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."

Life