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"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
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"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

"He makes people pleased with him by making them first pleased with themselves."

"People are always good company when they are doing what they really enjoy."

"Prune - prune businesses, products, activities, people. Do it annually."

"Some people bear three kinds of trouble - the ones they've had, the ones they have, and the ones they expect to have."
Explore more quotes by David Ogilvy

"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."

"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."

"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
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