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"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
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"The last resort of kings, the cannonball. The last resort of the people, the paving stone."
"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
"There are bad people who would be less dangerous if they were quite devoid of goodness."
"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."
"We confess our little faults to persuade people that we have no large ones."
"If something in your writing gives support to people in their lives, that's more than just entertainment-which is what we writers all struggle to do, to touch people."
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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