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"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
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Explore more quotes by David Ogilvy
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
Thought
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"Advertising is only evil when it advertises evil things."
Advertising
"The more informative your advertising, the more persuasive it will be."
Advertising
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
People
"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
Exlpore more People quotes
"The people who are absent are the ideal; those who are present seem to be quite commonplace."
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"Often people display a curious respect for a man drunk, rather like the respect of simple races for the insane... There is something awe-inspiring in one who has lost all inhibitions."
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Personal Development
"The last resort of kings, the cannonball. The last resort of the people, the paving stone."
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Personal Development
"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
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Personal Development
"Other people's beliefs may be myths, but not mine."
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Personal Development
"There are bad people who would be less dangerous if they were quite devoid of goodness."
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Personal Development
"Whatever good things people say of us, they tell us nothing new."
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Personal Development
"I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal."
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Personal Development
"We don't get to know people when they come to us; we must go to them to find out what they are like."
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Personal Development
"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."
Author Name
Personal Development
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