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"High expectations are the key to everything."
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"When you make a film like this, you must have the highest expectations of your audience. Having worked in situations where we have the lowest expectations of our audience."

"If you write in category, you write knowing there's a framework, there are reader expectations."

"And I'm working at trying to find a kind of language where I won't be so easily modulated by expectation."

"I am often guilty of expecting the worst so as to avoid disappointment and welcome surprise."

"That's the thing about being the product of happily marries parents, You grow up thinking the fairy tale is real, and more than that, you think you're entitled to live it. So far, though, it wasn't working out as planned."

"We are treated exactly the way we expect to be treated by the world and its people."

"We live in an era of revolution, the revolution of rising expectations."

"Expectations are a form of first-class truth: If people believe it, it's true."

"The first and most optimistic response was complete rational expectations econometrics. A rational expectations equilibrium is a likelihood function. Maximize it."

"Long after Salinger sent me away, I continued to believe his standards and expectations were the best ones."
Explore more quotes by Sam Walton


"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."


"Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish."


"Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community."
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