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"It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers."
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"It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing."

"I've said this forever - I've always believed the Today show is more than the sum of its parts."

"People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame."

"It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers."
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