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"Most of our assumptions have outlived their uselessness."
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"Understand the concept of time and find ways to maximize it effectively."
"You could try and understand people, you could read books and understand words and concepts and ideas, but you could never understand enough or have enough knowledge to keep away the surprises that both fate and human beings had in store."
"It's always better if they see. Then they don't imagine things. So I didn't imagine, I remembered."
"Give me a book, she said. "A book of sermons, anything."What do you want a book for?"I want words. I've got to have more words. I was kept stupid on purpose."
"You can't give what you don't have. To write, you must read. To write well, read well."
Explore more quotes by Marshall McLuhan
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare."
"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."
"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion."
"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
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