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"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."
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"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."
Marketing
"Strings of gravity vibrate at a different frequency than strings of light."
Physics
"The first step in exceeding your customer's expectations is to know those expectations."
Customer
"Lives, like money, are spent. What are you buying with yours?"
Money
"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."
Truth
"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."
Difference
"Consequently, a young business often grows by large percentages. Mature businesses rarely do."
Business
"A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known."
Body
"Writing good ads is easy when you have something to say."
Writing
"The salability of an item can often be improved while the value itself remains unchanged."
Values
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"Great brands listen, learn and then leverage."
Author Name
Personal Development
"You can't build a strong personal brand by just posting status updates... people need more than that, they need valuable content, beyond updates and tweets."
Author Name
Personal Development
"A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label."
Author Name
Personal Development
"By establishing a strategic online presence through your website, social media, keywords, meta tags, and Google AdWords, the world may discover your expertise and "beat a path to your door."
Author Name
Personal Development
"Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone."
Author Name
Personal Development
"When you become too predictable you lose your brand's luster."
Author Name
Personal Development
"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."
Author Name
Personal Development
"Marketing without sales is dead."
Author Name
Personal Development
"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."
Author Name
Personal Development
"How people perceive your brand will determine how they will receive your brand."
Author Name
Personal Development
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