"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."

Marketing, First, Results, Will, Yield

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"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."

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"And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy."

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"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?"

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Explore more quotes by Roy H. Williams

"In marketing you must choose between boredom, shouting and seduction. Which do you want?"

Boredom

"Contrary to popular belief, Americans don't hate advertising."

Trust

"The first step in exceeding your customer's expectations is to know those expectations."

Customer

"A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known."

Body

"One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them."

Positive

"Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought."

Man

"You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either."

People

"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."

Truth

"Lives, like money, are spent. What are you buying with yours?"

Money

"Words are mere shadows cast by ideas. But the ideas they represent are real."

Creativity