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Frank Luntz

"My job as a pollster is to understand what really matters."

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"My job as a pollster is to understand what really matters."

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Amber Hurdle

"I have a rather naive approach, I think, to my job."

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Amber Hurdle

"There is a considerable amount of manipulation in the printmaking from the straight photograph to the finished print. If I do my job correctly that shouldn't be visible at all, it should be transparent."

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Amber Hurdle

"I don't very often think I've done a good job. I don't like the majority of what I do. I shouldn't say I don't like it, but I'm not satisfied with almost everything that I do."

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Amber Hurdle

"My therapist would be so happy to know I'm doing all this walking. They've done a great job of putting me back together, haven't they?"

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Amber Hurdle

"I realized I didn't want to be a photographer. I gave it up, but I still worked that job in the restaurant and I found myself constantly hanging out in the kitchen."

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Amber Hurdle

"If you know how to do a job very well, you keep doing it."

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Amber Hurdle

"What I think is that Fox has done a very smart job of carving out their place."

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Amber Hurdle

"The emphasis should be on why we do a job."

Job,
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Amber Hurdle

"The responsibility that I feel is to do as good a job as a journalist as I can possibly do."

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Amber Hurdle

"I'm not going to rule out running for a second term. But, I think you have to be psychologically prepared to walk away from the job after four years. It's the only way that you cannot be influenced by those special interests."

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Frank Luntz
"The way you communicate an idea is different than the way you communicate a product."
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Frank Luntz
"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
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Frank Luntz
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
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Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
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Frank Luntz
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
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Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
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Frank Luntz
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
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Frank Luntz
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
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Frank Luntz
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
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Frank Luntz
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
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