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"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."
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"Employers are at their happiest on Mondays. Employees are at their happiest on Fridays."

"Back then, work revolved around life. Today, life revolves around work."

"Love by the sweat of thy brow.Not through whispered words of hollow sound or lofty dreams ne'er substance bound that more than oft do run aground. Nay, love with mighty, blistered hands that turn the soil and carve the land. A bearer of toil and golden band. Be strong! A founder of the feast! Protective knight who slays the beast! For promises and vows aloud are naught but wispy veneer shroud like cobwebs, frail, the airy words and wooing fail. So work, my darling. Toil as proof. Thy loyal heart be drained of youth and yet beat on, incessant sound. Both feet take root within the ground, and service be thy kingly crown.Love by the sweat of thy brow."

"Your life content reduces with employment."

"A specialist's mind is a slave to his specialization."
Explore more quotes by Frank Luntz

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."

"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."

"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."

"Sound science must be our guide in choosing which problems to tackle and how to approach them."

"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."

"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
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