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"Books may look like nothing more than words on a page, but they are actually an infinitely complex imaginotransference technology that translates odd, inky squiggles into pictures inside your head."
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"I have proved by actual trial that a letter, that takes an hour to write, takes only about 3 minutes to read!"

"What a vast fertility of pleasure books hold for me! I went in and found the table laden with books. I looked in and sniffed them all. I could not resist carrying this one off and broaching it. I think I could happily live here and read forever."

"Be able to read blueprints, diagrams, floorplans, and other diagrams used in the construction process."

"It would be a good thing to buy books if one could also buy the time to read them, but one usually confuses the purchase of books with the acquisition of their contents."

"And what is the use of a book," thought Alice, "without pictures or conversation?"

"Back at the Chateau Windsor there was a rat-like scratching at the door of my room. Vinod, the youngest servant, came in with a soda water. He placed it next to the bag of toffees. Then he watched me read. I was used to being observed reading. Sometimes the room would fill like a railway station at rush hour and I would be expected to cure widespread boredom."

"A learned man is a sedentary, concentrated solitary enthusiast, who searches through books to discover some particular grain of truth upon which he has set his heart. If the passion for reading conquers him, his gains dwindle and vanish between his fingers. A reader, on the other hand, must check the desire for learning at the outset; if knowledge sticks to him well and good, but to go in pursuit of it, to read on a system, to become a specialist or an authority, is very apt to kill what suits us to consider the more humane passion for pure and disinterested reading."
Explore more quotes by Jasper Fforde

"Believe me, you're going to have to do much worse than this--in the pursuit of freedom, the innocents will suffer--and at your hands."

"Cash is always the deciding factor in such matters of moral politics, nothing ever gets done unless motivated by commerce or greed."

"So my humor, I'd say, comes from a mixture of lowbrow comedy shows and highbrow theater. It's an interesting mix."

"But that was what research and development were like. Full of semi-triumphs and perplexing unforeseen consequences like the whole violent hiccuping thing when conjuring up fire - or the propensity for fillings to fall out of bystanders' teeth when attempting to tease a rainstorm out of a cloud."

"Edward, Edward," he said with a patronising smile, "there are no unanswered questions of any relevance. Every question that we need to ask has been answered fully. If you can't find the correct answer then you are obviously asking the wrong question."

"Whereas story is processed in the mind in a straightforward manner, poetry bypasses rational thought and goes straight to the limbic system and lights it up like a brushfire. It's the crack cocaine of the literary world."

"Vanity's contribution to Fiction in general was an abundance of cheap labour and the occasional blockbuster, which was accepted into Fiction with an apologetic 'gosh, don't know how that happened'."
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