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"David Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries."
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"In order to be more successful than the other people, you have to do something that otherpeople are not doing."
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Personal Development
"Britain wouldn't have won the war without its eccentric geniuses."
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Personal Development
"There are other ways than conventional doors to get around my house, Ms Rainn."
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Personal Development
"Being on the moon is about harnessing science and technology. Waveless waterbeds are about harnessing nature and that, by definition, is not natural, I shot back.'Babe, you're not lyin' on a miracle, he said through a lip twitch.'No, I'm lying under one."
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Personal Development
"We have some good ideas here. But the only way to know if they're workable is to try to make them fail. If we fail to fail, then maybe we're on the right track."
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Personal Development
"A genius masters the art of observation, and unites with the source of imagination to create advancements in the cause for human evolution."
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Personal Development
"Necessity, they say, is the mother of invention, but fear, too, is not barren of ingenious suggestions."
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Personal Development
"We are not concerned about innovation shifting from the U.S. I still believe that the U.S. still has capabilities for innovation."
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Personal Development
"Basic philosophy, spirit and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organizational structure, innovation and timing."
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Personal Development
"It is better to be creative than curious."
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Personal Development
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"Every major food company now has an organic division. There's more capital going into organic agriculture than ever before."
Food
"Researchers have found that people (and animals) presented with large portions will eat up to 30 percent more than they could otherwise. Human appetite, it turns out, is surprisingly elastic, which makes excellent evolutionary sense: It behooved our hunter gatherer ancestors to feast whenever the opportunity presented itself, allowing them to build up reserves of fat against future famine."
Evolution
"Reversing the historical trajectory of human eating, for this meal the forest would be feeding us again."
Nature
"My native tense is future conditional, a low simmer of unspecified worry being the usual condition."
Anxiety
"Unlike any other form of thought, daydreaming is its own reward."
Imagination
"Tree planting is always a utopian enterprise, it seems to me, a wager on a future the planter doesn't necessarily expect to witness."
Environment
"I mean, we're really making a quantum change in our relationship to the plant world with genetic modification."
Change
"Leave something on your plate... 'Better to go to waste than to waist."
Life
"Curiously, the one bodily fluid of other people that doesn't disgust us is the one produced by the human alone: tears. Consider the sole type of used tissue you'd be willing to share."
Behavior
"Before I started writing about food, my focus was really on the human relationship to plants. Not only do plants nourish us bodily - they nourish us psychologically."
Nature
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