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"David Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries."
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"Creators always have an advantage because they make the stuff we consume."
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Personal Development
"In order to be more successful than the other people, you have to do something that otherpeople are not doing."
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Personal Development
"If there seems no answers then create and apply them."
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Personal Development
"If you want to give birth to any discoveries or inventions, you must start practicing solitude."
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Personal Development
"Innovators with global thinking find more viewing spots that the rest; therefore, they can solve problems in unconventional ways."
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Personal Development
"Innovation gives life to imagination by providing that it is true, real, and useful."
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Personal Development
"Up till recently 75% of all inventions from the time of the industrial revolution is credited to the countries where Protestant ethics were taught."
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Personal Development
"The secret to greatness: do what has been overlooked by the great."
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Personal Development
"Innovation is the heart of humanity."
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Personal Development
"Innovation is the art of creating a better, a more convenient and more comfortable way for the world to pass. Leaders leave footprints everywhere they go. They are impact makers and innovators."
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"The big journals and Nobel laureates are the equivalent of Congressional leaders in science journalism."
Science
"Every major food company now has an organic division. There's more capital going into organic agriculture than ever before."
Food
"In addition to contributing to erosion, pollution, food poisoning, and the dead zone, corn requires huge amounts of fossil fuel - it takes a half gallon of fossil fuel to produce a bushel of corn."
Food
"Fairness forces you - even when you're writing a piece highly critical of, say, genetically modified food, as I have done - to make sure you represent the other side as extensively and as accurately as you possibly can."
Food
"A lawn is nature under totalitarian rule."
Nature
"People in Slow Food understand that food is an environmental issue."
Environment
"I think perfect objectivity is an unrealistic goal; fairness, however, is not."
Goal
"My work has also motivated me to put a lot of time into seeking out good food and to spend more money on it."
Food
"It was the same industrial logic- protein is protein- that made feeding rendered cow parts back to cows seem like a sensible thing to do, until scientists figured out that this practice was spreading BSE [mad cow disease]."
Science
"The free market has never worked in agriculture and it never will. The economics of a family farm are very different from a firm's... the demand for food isn't elastic, people don't eat more just because food is cheap. Even if I go out of business this land will keep producing corn."
Economics
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