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"David Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries."
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"If there seems no answers then create and apply them."

"Dagny," he said, looking at the city as it moved past their taxi window, "think of the first man who thought of making a steel girder. He knew what he saw, what he thought and what he wanted. He did not say, 'It seems to me,' and he did not take orders from those who say, 'In my opinion."

"Create an environment that fosters the creative genius within you!"

"Ingenuity requires creativity."

"When you think there is nothing left to improve on, your business dies, for there is no shortage of innovators."

"Thinking differently is the key to improvement."

"Anyone who says failure is not an option has also ruled out innovation."

"We're taught by repetition but great innovators need to be great at doing the different."

"The future belongs to those who innovate."

"Nothing is more important than a great idea that influenced thedevelopment of civilization."
Explore more quotes by Michael Pollan

"It was the same industrial logic- protein is protein- that made feeding rendered cow parts back to cows seem like a sensible thing to do, until scientists figured out that this practice was spreading BSE [mad cow disease]."

"Darwin called such a process artificial, as opposed to natural, selection, but from the flower's point of view, this is a distinction without a difference: individual plants in which a trait desired by either bees or Turks occurred wound up with more offspring."

"The blessing of the omnivore is that he can eat a great many different things in nature. The curse of the omnivore is that when it comes to figuring out which of those things are safe to eat, he's pretty much on his own."

"Tree planting is always a utopian enterprise, it seems to me, a wager on a future the planter doesn't necessarily expect to witness."

"Those of us who care about food and where it comes from will miss both Obama and Michelle. Even though Obama failed to do many things he indicated he would do around food, Michelle Obama has done a lot to shine a light on the link between diet and health, which is really important."

"Originally, the atoms of carbon from which we're made were floating in the air, part of a carbon dioxide molecule. The only way to recruit these carbon atoms for the molecules necessary to support life-the carbohydrates, amino acids, proteins, and lipids-is by means of photosynthesis. Using sunlight as a catalyst the green cells of plants combine carbon atoms taken from the air with water and elements drawn from the soil to form the simple organic compounds that stand at the base of every food chain. It is more than a figure of speech to say that plants create life out of thin air."

"Smil estimates that two of every five humans on Earth today would not be alive if not for Fritz Haber's invention of the Haber-Bosch process."

"Curiously, the one bodily fluid of other people that doesn't disgust us is the one produced by the human alone: tears. Consider the sole type of used tissue you'd be willing to share."

"The first step in reforming appetite is going from processed food to real food. Then, if you can afford organic or grass-fed, fantastic. But the first step is moving from processed industrial food to the real thing."
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