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"David Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries."
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"Convert everything around you into meaningful products."
Author Name
Personal Development
"Observation is a critical activity in the innovation process to understand the context of an issue from a human perspective."
Author Name
Personal Development
"Build a heterogeneous team to close three gaps in innovation management - idea gaps, collaboration gaps, and implementation gaps."
Author Name
Personal Development
"One of my relatives invented the sensory deprivation tank. Appropriately, most of my family has never seen or heard of him."
Author Name
Personal Development
"The future belongs to those societies that treat new ideas as delicate, fragile and immensely valuable pathways to the future."
Author Name
Personal Development
"Being innovative is more important than any specific innovation. Innovativeness is a way of thinking."
Author Name
Personal Development
"If you want to give birth to any discoveries or inventions, you must start practicing solitude."
Author Name
Personal Development
"Innovation is a man made change that we see with a sense of wonder."
Author Name
Personal Development
"We're taught by repetition but great innovators need to be great at doing the different."
Author Name
Personal Development
"Creators always have an advantage because they make the stuff we consume."
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Personal Development
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"A lawn is nature under totalitarian rule."
Nature
"At home I serve the kind of food I know the story behind."
Food
"My work has also motivated me to put a lot of time into seeking out good food and to spend more money on it."
Food
"You cannot eat apples planted from seeds. They must be grafted, cloned."
Science
"My writing is remarkably non-confessional; you actually learn very little about me."
Writing
"The things journalists should pay attention to are the issues the political leadership agrees on, rather than to their supposed antagonisms."
Leadership
"Now that I know how supermarket meat is made, I regard eating it as a somewhat risky proposition. I know how those animals live and what's on their hides when they go to slaughter, so I don't buy industrial meat."
Animals
"Originally, the atoms of carbon from which we're made were floating in the air, part of a carbon dioxide molecule. The only way to recruit these carbon atoms for the molecules necessary to support life-the carbohydrates, amino acids, proteins, and lipids-is by means of photosynthesis. Using sunlight as a catalyst the green cells of plants combine carbon atoms taken from the air with water and elements drawn from the soil to form the simple organic compounds that stand at the base of every food chain. It is more than a figure of speech to say that plants create life out of thin air."
Knowledge
"Every major food company now has an organic division. There's more capital going into organic agriculture than ever before."
Food
"As long as one egg looks pretty much like another, all the chickens like chicken, and beef beef, the substitution of quantity for quality will go unnoticed by most consumers, but it is becoming increasingly apparent to anyone with an electron microscope or a mass spectrometer that, truly, this is not the same food."
Society
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