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"David Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries."
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"I'm interested in things that change the world or that affect the future and wondrous, new technology where you see it, and you're like, 'Wow, how did that even happen? How is that possible?'"
"Thinking differently is the key to improvement."
"Great things often start out small, and only open minds can perceive their inception."
"We're taught by repetition but great innovators need to be great at doing the different."
"It is much more worthwhile to implement only one bright idea than collecting a thousand of them."
"I say beware of all enterprises that require new clothes, and not rather a new wearer of clothes."
"The significant problems we have cannot be solved at the same level of thinking with which we created them."
"I am certain that a Sewing Machine would relieve as much human suffering as a hundred Lunatic Asylums, and possibly a good deal more."
"Create an environment that fosters the creative genius within you!"
"Some old and unrealized ideas will undoubtedly be actualized when their time comes."
Explore more quotes by Michael Pollan
"More grass means less forest; more forest less grass. But either-or is a construction more deeply woven into our culture than into nature, where even antagonists depend on one another and the liveliest places are the edges, the in-betweens or both-ands..... Relations are what matter most."
"We know there is a deep reservoir of food wisdom out there, or else humans would not have survived to the extent we have. Much of this food wisdom is worth preserving and reviving and heeding."
"So this is what commodity corn can do to a cow: industrialize the miracle of nature that is a ruminant, taking this sunlight- and prairie grass-powered organism and turning it into the last thing we need: another fossil fuel machine. This one, however, is able to suffer."
"There's been progress toward seeing that nature and culture are not opposing terms, and that wilderness is not the only kind of landscape for environmentalists to concern themselves with."
"Every major food company now has an organic division. There's more capital going into organic agriculture than ever before."
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