top of page
.png){kind=small}
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Standard
Customized
More
"Many men are contemptuous of riches; few can give them away."
Author Name
Personal Development
"Men exist for the sake of one another."
Author Name
Personal Development
"A man should be upright, not be kept upright."
Author Name
Personal Development
"In order that all men may be taught to speak the truth, it is necessary that all likewise should learn to hear it."
Author Name
Personal Development
"Let no such man be trusted."
Author Name
Personal Development
"I have found men to be more kind than I expected, and less just."
Author Name
Personal Development
"When a man is out of sight, it is not too long before he is out of mind."
Author Name
Personal Development
"We must conceive of this whole universe as one commonwealth of which both gods and men are members."
Author Name
Personal Development
"Opposition may become sweet to a man when he has christened it persecution."
Author Name
Personal Development
"There are but very few men clever enough to know all the mischief they do."
Author Name
Personal Development
More
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Criticism
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Man
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
People
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
People
bottom of page