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"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
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Explore more quotes by David Ogilvy
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
Experience
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
Life
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Man
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
Thought
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
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"Charm, in most men and nearly all women, is a decoration."
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"No men are oftener wrong than those that can least bear to be so."
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"The intelligent man finds almost everything ridiculous, the sensible man hardly anything."
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"Man is the only animal that can remain on friendly terms with the victims he intends to eat until he eats them."
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"Literature is strewn with the wreckage of men who have minded beyond reason the opinions of others."
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"The true measure of a man is how he treats someone who can do him absolutely no good."
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"Many men are contemptuous of riches; few can give them away."
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"Genius: the superhuman in man."
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"Ignorant men raise questions that wise men answered a thousand years ago."
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"Men exist for the sake of one another."
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Personal Development
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