"Many say that it is ethnocentric to claim that our religion is superior to others. Yet isn't that very statement ethnocentric? Most non-Western cultures have no problem saying that their culture and religion is best. The idea that it is wrong to do so is deeply rooted in Western traditions of self-criticism and individualism. To charge others with the 'sin' of ethnocentrism is really a way of saying, 'Our culture's approach to other cultures is superior to yours."