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"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
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"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
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Personal Development
"Do you genuinely love people? Or at least make an effort to like them? Your first impressions will be made easier and more successful when you start with your heart."
Author Name
Personal Development
"People will not remember what you did for living,they will remember how you touched them with kindness and loving."
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Personal Development
"He makes people pleased with him by making them first pleased with themselves."
Author Name
Personal Development
"People are always good company when they are doing what they really enjoy."
Author Name
Personal Development
"No good opera plot can be sensible, for people do not sing when they are feeling sensible."
Author Name
Personal Development
"With most people disbelief in a thing is founded on a blind belief in some other thing."
Author Name
Personal Development
"There are three categories of people exist in the world; "the wanters", "the wishers" and "the makers."
Author Name
Personal Development
"People to whom nothing has ever happened cannot understand the unimportance of events."
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Personal Development
"Prune - prune businesses, products, activities, people. Do it annually."
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Personal Development
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"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
Nation
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
Advertising
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
Advertising
"What you say in advertising is more important than how you say it."
Advertising
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
Business
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
People
"Advertising reflects the mores of society, but it does not influence them."
Society
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