top of page
.png){kind=small}
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
Standard
Customized
Exlpore more People quotes
"The last resort of kings, the cannonball. The last resort of the people, the paving stone."
"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
"There are bad people who would be less dangerous if they were quite devoid of goodness."
"Whatever good things people say of us, they tell us nothing new."
"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."
"We confess our little faults to persuade people that we have no large ones."
"Historians are like deaf people who go on answering questions that no one has asked them."
Explore more quotes by David Ogilvy
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
bottom of page