"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."

People, Body

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"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."

Exlpore more People quotes

"I read some, and then visited with people involved in this curious, exciting and somewhat misunderstood sub-culture. I met with a fang maker, who offered to fit me for an exquisite pair."

James Patterson, American Author

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"Telling people they look relaxed makes them look relaxed."

Doug Coupland, Canadian Author

People,

"Most people never run far enough on their first wind to find out they've got a second."

William James, American Philosopher

People, First, Wind

"In Hollywood the woods are full of people that learned to write but evidently can't read. If they could read their stuff, they'd stop writing."

Will Rogers, American Actor

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"People talk about the conscience, but it seems to me one must just bring it up to a certain point and leave it there. You can let your conscience alone if you're nice to the second housemaid."

Henry James, American Writer

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"Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people."

Carl Sagan, American Scientist

People, Universe

"Young people have a marvelous faculty of either dying or adapting themselves to circumstances."

Samuel Butler, British Poet

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"Many people feel their outer self isn't the whole self."

Jeanette Winterson, British Novelist

People, Self

"If you have carefully examined hundred people you met in your life journey, it means that you have read hundred different books! Every person you know is a book; world is full of walking books; some are boring, some are marvellous, some are weak, some are powerful, but they are all useful because they all carry different experiences of different paths!"

Mehmet Murat ildan, Turkish Philosopher

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"According to the percentage people, you would be perfectly comfortable."

Bobby Bragan, American Athlete

People,

Explore more quotes by David Ogilvy

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

Living

"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."

Advertising

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

Advertising

"The more informative your advertising, the more persuasive it will be."

Advertising

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

Excellence

"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."

Advertising

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

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Exlpore more People quotes

"I read some, and then visited with people involved in this curious, exciting and somewhat misunderstood sub-culture. I met with a fang maker, who offered to fit me for an exquisite pair."

"Telling people they look relaxed makes them look relaxed."

"Most people never run far enough on their first wind to find out they've got a second."

"In Hollywood the woods are full of people that learned to write but evidently can't read. If they could read their stuff, they'd stop writing."

"People talk about the conscience, but it seems to me one must just bring it up to a certain point and leave it there. You can let your conscience alone if you're nice to the second housemaid."

"Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people."

"Young people have a marvelous faculty of either dying or adapting themselves to circumstances."

"Many people feel their outer self isn't the whole self."

"According to the percentage people, you would be perfectly comfortable."

Explore more quotes by David Ogilvy

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

"The more informative your advertising, the more persuasive it will be."

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

"Ninety-nine percent of advertising doesn't sell much of anything."

"Never stop testing, and your advertising will never stop improving."

"Don't bunt. Aim out of the ball park. Aim for the company of immortals."

"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."