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"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
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"Among those people lucky enough, if you will, to have actually been brought to trial as a political prisoner, several historians have said there has not been one acquittal since the Bolshevik Revolution."
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Personal Development
"The worst kind of lying I've ever done is keeping things from people."
Author Name
Personal Development
"It is often said that the magnitude of a people is measured by their ability to know how to win."
Author Name
Personal Development
"Like it or not, the people of Arkansas sent me to Washington to represent them in this great body."
Author Name
Personal Development
"People are essentially red meat. They are."
Author Name
Personal Development
"The revolution is like a vessel filled with the pulsating heartbeat of millions of working people."
Author Name
Personal Development
"I met with people who are already very angry with the tribunal."
Author Name
Personal Development
"Lots of people talk to animals... Not very many listen, though... That's the problem."
Author Name
Personal Development
"The people of our state will no longer tolerate advocates of treason."
Author Name
Personal Development
"It's got to do with putting yourself in other people's shoes and seeing how far you can come to truly understand them. I like the empathy that comes from acting."
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Personal Development
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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
Judgment
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
Genius
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
Advertising
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
Business
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
Advertising
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