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"A good advertisement is one which sells the product without drawing attention to itself."
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Exlpore more Attention quotes
"Make It Fun. Have you ever been publicly acknowledged or called upon in a room filled with people? Depending on your personality type, it can be either exhilarating or mortifying. It certainly does grab your attention, as well as everyone else's!"
"If you feel obsessed to prove something to the world, then you'd need world attention to be able to prove it."
"The interparliamentary conference should, in my opinion, direct its particular attention to the preparation of the next Hague Conference, the diplomatic conference, the conference of governments."
"It shifted attention away from that and I've never been someone who liked the attention from the media anyway."
Explore more quotes by David Ogilvy
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
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