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"A good advertisement is one which sells the product without drawing attention to itself."
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Exlpore more Attention quotes
"When you are "off somewhere else" people notice. Have you found yourself in conversations in which you're so concerned about what you are going to say next, that you don't even hear what the other person is saying? Guilty as charged, right?"
"Thirsty for attention is a cry of loneliness."
"The nation did not begin to realize the extraordinary possibilities of the vast Western territory until its attention was thus suddenly and definitely concentrated on the Pacific by the annual addition of over fifty million dollars to the circulating medium."
"I have no ego investment in being on the air. I don't knock others for whom that kind of attention is like oxygen, but I don't miss anything about it."
"I believe we are going to move into a situation where the more effective conferences will be smaller, more specialized, more focused, with occasional large gatherings to get the attention of the larger world."
"Obviously any group that has to have funding also needs to get attention to their issues."
"Even though it has been very painful, lots of opportunities have come forward journalistically. Once all of this blows over, I think it might actually help that I have gotten this attention."
"Al Gore is not just whistling in the wind. Global warming is for real. Every scientist knows that now, and we are on our way to the destruction of every species on earth, if we don't pay attention and reverse our course."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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