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Frank Luntz

"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

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"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

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Donna Grant

"When you are angry, don't react. Respond with consideration, kindness, and love."

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Donna Grant

"Anger may repast with thee for an hour, but not repose for a night; the continuance of anger is hatred, the continuance of hatred turns malice."

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Donna Grant

"If you are not angry with your average performance, you can't effect a change! You must get upset to grab the energy to break the fence confining you!"

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Donna Grant

"Another night, I dreamed I saw my father sweeping out the barn floor clean, and would not suffer the wheat to be brought in the barn. He appeared to me to be in anger."

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Donna Grant

"Control your "anger because it is just ONE Letter away from "danger."

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Donna Grant

"But no: he was empty, he was confronted by a vast anger, a desperate anger, he saw it and could almost have touched it. But it was inert - if it were to live and find expression and suffer, he must lend it his own body. It was other people's anger. "Swine!" He clenched his fists, he strode along, but nothing came, the anger remained external to himself."

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Donna Grant

"Acting in anger and hatred throughout my life, I frequently precipitated what I feared most, the loss of friendships and the need to rely upon the very people I'd abused."

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Donna Grant

"The anger in the Brigade against those who fought the Republic in the rear was sharpened by reports of weapons, even tanks, being kept from the front and hidden for treacherous purposes."

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Donna Grant

"How much more grievous are the consequences of anger than the causes of it."

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Donna Grant

"How would I explain to him that I couldn't make peace with him? How would I explain that if I did I would immediately lose my inner balance? How would I explain that one of the arms of my internal scales would suddenly shoot upward? How would I explain that my hatred of him counterbalanced the weight of evil that had fallen on my youth? How would I explain that he embodied all the evils in my life? How would I explain to him that I needed to hate him?"

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Frank Luntz
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."

Politics

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Frank Luntz
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

People

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Frank Luntz
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."

Politics

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Frank Luntz
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."

Change

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Frank Luntz
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

Explanation

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Frank Luntz
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."

Truth

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Frank Luntz
"Politics is gut; commercials are gut."

Politics

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Frank Luntz
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

Truth

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Frank Luntz
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

Business

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Frank Luntz
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."

Persuasion

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