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"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
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"Arrogance on the part of the meritorious is even more offensive to us than the arrogance of those without merit: for merit itself is offensive."
"Getting angry means setting fire to your own wealth."
"The world in general doesn't know what to make of originality; it is startled out of its comfortable habits of thought, and its first reaction is one of anger."
"All the subjects of the world can be included in the kashays of anger-pride-deceit-greed. Anger and deceit are the 'protectors'. They have indeed originated from greed. A proud person will have greed for self-validation and recognition from others. And deceit protects it."
Explore more quotes by Frank Luntz
"Sound science must be our guide in choosing which problems to tackle and how to approach them."
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
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