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"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
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"When you are angry, don't react. Respond with consideration, kindness, and love."

"How would I explain to him that I couldn't make peace with him? How would I explain that if I did I would immediately lose my inner balance? How would I explain that one of the arms of my internal scales would suddenly shoot upward? How would I explain that my hatred of him counterbalanced the weight of evil that had fallen on my youth? How would I explain that he embodied all the evils in my life? How would I explain to him that I needed to hate him?"

"Vengeance ought to be spoken through gritted teeth, spittle flying, the cords of one's soul so entangled in it that you can't let it go, even if you try. If you feel it--if you really feel it--then you speak it like it's a still-beating heart clenched in your fist and there's blood running down your arm, dripping off your elbow, and you can't let go."

"Generalised anger and frustration is something that gets you in the studio, and gets you to work - though it's not necessarily evident in anything that's finished."

"So you try to think of someone else you're mad at, and the unavoidable answer pops into your little warped brain: everyone."

"Getting angry is like burning yourself with other people's fires. Let is stop by being kind and forgiving like water."
Explore more quotes by Frank Luntz

"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

"Some people call it global warming; some people call it climate change. What is the difference?"

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."

"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
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