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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
Explore more quotes by Frank Luntz
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
"Some people call it global warming; some people call it climate change. What is the difference?"
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