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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
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"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
Love
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
Truth
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
Explanation
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
Being
"Politics is gut; commercials are gut."
Politics
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."
Business
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
Truth
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
Anger
"If you're a good numbers person, you're a bad language person."
Language
"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."
Work
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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
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Personal Development
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