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Frank Luntz

"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

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Donna Grant

"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

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Personal Development

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Frank Luntz
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

Business

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Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

Love

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Frank Luntz
"Sound science must be our guide in choosing which problems to tackle and how to approach them."

Science

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Frank Luntz
"How I say it has as much of an impact on what people think of me as what I say."

People

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Frank Luntz
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

Anger

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Frank Luntz
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

Communication

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Frank Luntz
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

Being

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Frank Luntz
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."

Politics

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Frank Luntz
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

Politics

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Frank Luntz
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

People

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