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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
Explore more quotes by Frank Luntz

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."

"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."

"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
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