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Frank Luntz

"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

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Amber Hurdle

"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

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Personal Development

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Frank Luntz
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

Business

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Frank Luntz
"If you're a good numbers person, you're a bad language person."

Language

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Frank Luntz
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

People

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Frank Luntz
"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."

Work

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Frank Luntz
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

Selective

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Frank Luntz
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

Business

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Frank Luntz
"Politics is gut; commercials are gut."

Politics

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Frank Luntz
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."

Preservation

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Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

Love

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Frank Luntz
"My job as a pollster is to understand what really matters."

Job

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