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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
Explore more quotes by Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
"Sound science must be our guide in choosing which problems to tackle and how to approach them."
"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."
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