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"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
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"I like living. I have sometimes been wildly, despairingly, acutely miserable, racked with sorrow, but through it all I still know quite certainly that just to be alive is a grand thing."

"Life shouldn't be about survival alone but about living."

"If I do a piece in my living room, if I practice it - and I have the tapes to prove this - it's not going to be as good as doing the same piece in front of an audience."

"This would be a distortion of their meaning, since the pictures are intimate and intense, and are the opposite of what is decorative; and have been painted in a scale of normal living rather than an institutional scale."

"There are two educations. One should teach us how to make a living and the other how to live."
Explore more quotes by David Ogilvy

"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
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