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David Ogilvy

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

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"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

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Amber Hurdle

"Having a job does not mean living."

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Amber Hurdle

"I like living. I have sometimes been wildly, despairingly, acutely miserable, racked with sorrow, but through it all I still know quite certainly that just to be alive is a grand thing."

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Amber Hurdle

"It might be arrogant to think that we're the only living creations in all of the solar systems that there are. Space is so vast."

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Amber Hurdle

"Now, wages in the automobile industry are made up of two components, what we call base rates and the cost of living factor which is fed in by the operation of the escalator."

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Amber Hurdle

"Life shouldn't be about survival alone but about living."

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Amber Hurdle

"If I do a piece in my living room, if I practice it - and I have the tapes to prove this - it's not going to be as good as doing the same piece in front of an audience."

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Amber Hurdle

"Writing is the hardest way of earning a living, with the possible exception of wrestling alligators."

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Amber Hurdle

"This would be a distortion of their meaning, since the pictures are intimate and intense, and are the opposite of what is decorative; and have been painted in a scale of normal living rather than an institutional scale."

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Amber Hurdle

"Because of what I did when I was 10 years old, I'm not living from paycheck to paycheck, and I can do things because I want to do them."

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Amber Hurdle

"There are two educations. One should teach us how to make a living and the other how to live."

Explore more quotes by David Ogilvy

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David Ogilvy
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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David Ogilvy
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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David Ogilvy
"Ninety-nine percent of advertising doesn't sell much of anything."
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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
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David Ogilvy
"Don't bunt. Aim out of the ball park. Aim for the company of immortals."
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David Ogilvy
"The more informative your advertising, the more persuasive it will be."
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David Ogilvy
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
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David Ogilvy
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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David Ogilvy
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
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