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"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
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"I'm of a fearsome mind to throw my arms around every living librarian who crosses my path, on behalf of the souls they never knew they saved."
Author Name
Personal Development
"Life is not about getting everything right, as much as it's about working to live right."
Author Name
Personal Development
"I like living. I have sometimes been wildly, despairingly, acutely miserable, racked with sorrow, but through it all I still know quite certainly that just to be alive is a grand thing."
Author Name
Personal Development
"It is preoccupation with possessions, more than anything else, that prevents us from living freely and nobly."
Author Name
Personal Development
"Living well is an art that can be developed: a love of life and ability to take great pleasure from small offerings and assurance that the world owes you nothing and that every gift is exactly that, a gift."
Author Name
Personal Development
"Having a job does not mean living."
Author Name
Personal Development
"Life shouldn't be about survival alone but about living."
Author Name
Personal Development
"Life is a reality. Live it with all your heart."
Author Name
Personal Development
"The choice to avoid risk is the choice to avoid living, and to avoid living is one of the greatest risk of all."
Author Name
Personal Development
"One more dance along the razor's edge finished. Almost dead yesterday, maybe dead tomorrow, but alive, gloriously alive, today."
Author Name
Personal Development
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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The advertisers who believe in the selling power of jingles have never had to sell anything."
Power
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Criticism
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Man
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
People
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
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