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David Ogilvy

"The advertisers who believe in the selling power of jingles have never had to sell anything."

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"The advertisers who believe in the selling power of jingles have never had to sell anything."

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Akiroq Brost

"If human equality is to be for ever averted - if the High, as we have called them, are to keep their places permanently - then the prevailing mental condition must be controlled insanity."

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Akiroq Brost

"No man deserves to be praised for his goodness, who has it not in his power to be wicked. Goodness without that power is generally nothing more than sloth, or an impotence of will."

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Akiroq Brost

"There are few things that we so unwillingly give up, even in advanced age, as the supposition that we still have the power of ingratiating ourselves with the fair sex."

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Akiroq Brost

"The power of daring anything their fancy suggest, as always been conceded to the painter and the poet."

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Akiroq Brost

"When you can flatten entire cities at a whim, a tendency towards quiet reflection and seeing-things-from-the-other-fellow's-point- of-view is seldom necessary."

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Akiroq Brost

"Communism has never come to power in a country that was not disrupted by war or corruption, or both."

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Akiroq Brost

"Ursula Monkton smiled, and the lightnings wreathed and writhed about her. She was power incarnate, standing in the crackling air. She was the storm, she was the lightning, she was the adult world with all its power and all its secrets and all its foolish casual cruelty."

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Akiroq Brost

"Will power is to the mind like a strong blind man who carries on his shoulders a lame man who can see."

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Akiroq Brost

"War has always been the grand sagacity of every spirit which has grown too inward and too profound; its curative power lies even in the wounds one receives."

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Akiroq Brost

"Three generations before I was the one meant for the necklace. I saw him when I was three years old, so clear and strong that he could slip his warm hand in mine, he could lift me in theair, yes, lift my body, but I refused him. I turned my back on him. I told him, You go back to the hell from which you came. And I used my power to fight him."

Explore more quotes by David Ogilvy

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David Ogilvy
"The more informative your advertising, the more persuasive it will be."
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David Ogilvy
"Ninety-nine percent of advertising doesn't sell much of anything."
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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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David Ogilvy
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
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David Ogilvy
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
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David Ogilvy
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
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David Ogilvy
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
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David Ogilvy
"Advertising is only evil when it advertises evil things."
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David Ogilvy
"A good advertisement is one which sells the product without drawing attention to itself."
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David Ogilvy
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
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