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"The advertisers who believe in the selling power of jingles have never had to sell anything."
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Exlpore more Power quotes
"A stone thrown up into the air is bound to fall down, and absolute power is like a huge stone thrown up into the air."
"The power to investigate is a great public trust."
"I had the strangest feeling-like I had lost something without ever really having it in the first place-that i wasn't what I once was, and wasn't at all what I was meant to be."
"Strength and success - they are above morality, above criticism. It seems, then, that it is not what you do, but how you do it and what you call it. Is there a check in men, deep in them, that stops or punishes? There doesn't seem to be. The only punishment is for failure. In effect no crime is committed unless a criminal is caught."
"It is easy, out of laziness, out of weakness, to throw oneself into the lap of deity, saying, 'I couldn't help it; the way was set.' But think of the glory of the choice!"
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
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