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David Ogilvy

"The advertisers who believe in the selling power of jingles have never had to sell anything."

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"The advertisers who believe in the selling power of jingles have never had to sell anything."

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Donna Grant

"When push to the wall. You have to develop strategies to scale over the wall."

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Personal Development

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Donna Grant

"Three things will make you more powerful: the power of your non-judgmental love, your ability to forgive the unforgivable, and a heart that cares."

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Personal Development

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Donna Grant

"They have influence, but no power." "In my experience, influence is power."

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Personal Development

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Donna Grant

"Positive life, positive action."

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Personal Development

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Donna Grant

"As a human being, we have unlimited power and unlimited abilities, we just have to look for it."

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Personal Development

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Donna Grant

"One of the man's major purposes is to have dominion over the earth, in the same way as God hasdominion over the universe."

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Personal Development

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Donna Grant

"You can break through every barrier with persistent effort."

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Personal Development

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Donna Grant

"You can conquer any mountain with faith, hope and courage."

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Personal Development

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Donna Grant

"But you - women like you are dangerous- ominous " take care, Love " men will first fear you, then later, turn you into a deity..."

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Personal Development

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Donna Grant

"We bring the fucking rain Q, not the scattered showers."

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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

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David Ogilvy
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People

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David Ogilvy
"I do not regard advertising as entertainment or an art form, but as a medium of information."

Art

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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

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David Ogilvy
"The advertisers who believe in the selling power of jingles have never had to sell anything."

Power

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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."

Fun

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David Ogilvy
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."

Criticism

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David Ogilvy
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."

Man

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David Ogilvy
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

People

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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

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