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"And obviously, from our own personal point of view, the principal challenge is a personal challenge."
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"But it is a delightful challenge to try to depict interesting aliens."

"We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win."

"In working class districts, you had several families living together in the one house, and it was very difficult to get a house, because the politicians who controlled housing were doing so in a very discriminatory fashion."

"If you escape from a necessary fight, pray you will live long enough to wait for and deal with the same challenge that must be settled."

"Have they known scorn like youFive cellars down?"

"Just as a puppy can be more of a challenge than a gift, so too can the holidays."
Explore more quotes by Richard Branson

"I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer."

"We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market."

"The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went."

"The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records."

"Fortunately we're not a public company - we're a private group of companies, and I can do what I want."

"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."

"Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway."

"You never know with these things when you're trying something new what can happen. This is all experimental."

"We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep."
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